Copywriting is a superpower.

Learn it and you can sell just about anything.

Use these 7 threads to master copywriting in the next 5 min 🧵
2. 13 ways Apple Persuades Readers With Their Copywriting

4. 8 Timeless Copywriting Tips From David Ogilvy

5. 7 Tips To Instantly Make You a Better Writer

6. 30 Copywriting Tips to Convert Readers Into Customers

7. 13 Tips and Examples to Craft a Perfect Headline

Follow me @alexgarcia_atx for more threads about:

- email marketing
- paid marketing
- viral marketing
- copywriting
- audience building

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Bonus: Here's how to use it all to write viral Twitter content

Ogilvy’s 8 tips to write copy that converts

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More from @alexgarcia_atx

16 Jun
Want to make a living as a creator?

Use these 15 lessons from @shl, @naval, and @benthompson to become a successful creator 🧵
1. Many Leaderboards

There will always be someone at the top of the leader board.

BUT, the internet makes it possible for there to be multiple leaderboards.

Someone can be the top Guitarist on Youtube.

Another can be the top Youtube comedian.

Find your leaderboard.
2. Early Adopters

There’s always an advantage to being early to a new medium.

Why?

When people first wander into that medium, they search for who already is there.

Think about TikTokers before the pandemic.
Read 20 tweets
10 Jun
Grow an audience.

Launch a product and make $10k+ a month.

Scale like the fastest growing companies.

Write persuasive copy like Apple.

Master email marketing like Airbnb.

All in these 10 threads 🧵
Read 14 tweets
9 Jun
The best marketing affects a human's behavior.

It leverages psychology to impact people's perceptions and decisions.

Understand it and you'll influence consumer's buying decisions.

Use these 12 psychology tips to influence your audience 🧵
1. Theory of reciprocity

As humans, we’re more likely to do something for someone after they’ve done something for us.

When you consistently provide value to your audience -- they’re more likely to reciprocate by supporting you.

This builds brand advocates.
2. Too many choices

Too many choices means too much confusion.

This affects a consumer's ability to make a decision and demotivates them from doing so.

Reduce your options.

Increase your conversion rate.
Read 16 tweets
2 Jun
I built my Twitter following from 1k to 40k in 50 days.

My email list from 0 to 7k in 2 months.

And I didn't spend a dollar.

Here are the 9 secrets to building an audience fast 🧵
1. Build a rented audience

With social media, you’re at the mercy of the algorithm.

But, at the same time, these algorithms connect you to people all over the world.

That’s the power of social media -- it gives your content wings and helps it travel.
But, why is it a rented audience?

Because at any moment, the algorithm can change and you reach 10% of your audience.

On the other end, its distribution abilities make it essential to building an audience.

This makes it a perfect tool to help build an owned audience.
Read 16 tweets
25 May
80% of readers only scan headlines.

This makes headlines a magnet for eyeballs.

Here are 13 tips and examples to craft a perfect headline 🧵
1. Use Numbers or Data

Numbers are brain candy.

It automatically helps us visualize context and organize info.

And pro tip: odd numbers work best.

Example: 7 Copywriting Tips to Turn Scanners Into Readers
2. Use A Rationale

This means nothing more than giving a good reason for why an action should be completed.

That reason should be value-driven, so they’re urged to click.

Example: 9 Uncovered Secrets to Boost Your Site’s SEO
Read 17 tweets
14 May
I studied hundreds of top copywriting examples with @heyblake.

Use these 30 copywriting tips to convert readers into customers 🧵
Tip from Alex: Repeat Yourself

Reason: Your main benefit shouldn’t be expressed subtly. Repeat it three times. Make it known.

Example: Apple’s M1 Chip
Tip from Blake: Start with goals for the copy.

Reason: You need to know what you are writing, for whom, and what action it should lead to. No guesswork.

Example: My content engine at swipefile.me
Read 32 tweets

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