Build audience before product.

But how do you do it?

Here's how I've built an audience across channels and grown my startups from 0 to $2 million revenues.

Involves a mix of marketing & writing. 🧵

When building audience on any channel, make personal connections.

Share your personal experiences, stories & learnings vs. company or product updates.

People connect with people, not with lifeless entities or brands.

• Blog
• Newsletter
• Social media
• Slack channels
• Community websites
• LinkedIn & Facebook groups

Golden rule: Don't always share updates or links to your product/content.

• Talk about the problem
• Critique existing solutions
• Talk about how you'll solve the problem
• Share product building process & experience
• Share launch plan, stats & learnings

How to grow a newsletter

• Define a clear goal for your newsletter ⇒ what value will your subscribers get?

• Be yourself & write like a person would.

• Submit to newsletter directories.

• Publish & distribute your newsletter like a blog.

• Share your newsletter on social media. Not as links, but handcrafted posts.

• Launch your newsletter as a product.

• Make a personal connection with your subscribers:
⇒ Send them a welcome email
⇒ Provide them an easy way to reach out to you.

How to grow a blog

• Focus on SEO from day 1
• Keep a mix of keyword focused & expert content
• Write less, distribute more
• Distribution channels: Social media, Newsletter, Reddit

Pro-tip: SEO optimise your newsletter issues & publish them as blogs

How to build a Twitter audience

• Be yourself & bring out your own personality.

• Share personal experiences, stories, opinions.

• People should support you, not your company or product.

• People love specifics. Share your secrets - what frameworks you use, what channels worked for you, how you make money & how much.

• Engage with popular accounts. Reply to their tweets sharing your opinions.

• Write consistently. Both your audience & the Twitter algorithm will appreciate this.

• Bookmark tweets you like. Use the underlying idea and share your unique opinion/experience around it.

• Analyse tweets that work, both your own & those of others. Don't try to find a template but see what idea or emotion worked.

How to build a LinkedIn audience

• Be yourself & bring out your own personality.

• People connect with people. Company, brand or product accounts don't work.

• Focus on sharing personal experiences & stories vs. company updates

• Share your achievements. People love to celebrate with you.

• Share your failures & learnings.

• Make connections. Interact on other people's posts. Chat over DMs.

• Write consistently. Both your connections & the LinkedIn algorithm will appreciate this.

How to build an audience on community websites

• Contribute first, market later. Moderators can easily mark you spam.

• Follow the community guidelines. Ex. Sharing your own blog posts rarely (1 out of 10 times) on HackerNews or Reddit.

• Tailor your existing content to the theme of the community. Ex. On some subreddits, users love analysis & breakdowns while on others, personal stories work best.

• Help others & ask for help. Community websites thrive on members who are keen to help each other out.

How to use Slack Channels, LinkedIn & Facebook groups

• Key is to find the right set of groups or channels.

• Contribute to the group. Help others and even reach out to the admins.

• Follow the guidelines. Usually there are specific days or threads where you can market your own content.

• Make connections with people and take the conversations outside of the groups. Connect over email, chat or social media.

That's it for the thread!

I regularly share such threads around startups, so consider retweeting the first tweet & following me :)


• • •

Missing some Tweet in this thread? You can try to force a refresh

Keep Current with Hrishikesh Pardeshi

Hrishikesh Pardeshi Profile picture

Stay in touch and get notified when new unrolls are available from this author!

Read all threads

This Thread may be Removed Anytime!


Twitter may remove this content at anytime! Save it as PDF for later use!

Try unrolling a thread yourself!

how to unroll video
  1. Follow @ThreadReaderApp to mention us!

  2. From a Twitter thread mention us with a keyword "unroll"
@threadreaderapp unroll

Practice here first or read more on our help page!

More from @hrishiptweets

14 Jun
I have bootstrapped my startup from 0 to $2 million+ revenue.

Bootstrapping is an art. It requires you to be smart, patient & resilient.

Here are 8 lessons/principles I have learnt over last 4 years that show how bootstrapped founders must build their startup 🧵
1/ Cash is king

Focus on cashflow from day 1, not just profits. It means you can't have indefinitely delayed client payments or sales that take months or even a year to close.
2/ Make your first $ without worrying about the process

For bootstrapped founders, the only validation is paying customers. Do everything you can to close the first sale.
Read 10 tweets
3 Jun
10 lessons I have learned working 5 years in marketing as a tech startup founder. 🧵
Start building an audience before you even think of building a product.

You don't need to quit your job for this. You can build audience on the side.
- Publish blogs.
- Start a newsletter.
- Write on social media.

Successful launch requires months of preparation.

Launch days are also very stressful. Prepare a thorough plan & timeline beforehand so that you don't have to think about what to do & when on actual day of launch.

Read 12 tweets
2 Jun
I have bootstrapped my startup to $2 million+ revenue in 4 years.

Being an engineer, my natural instinct initially was to build a product the moment I had an idea.

But I was SO WRONG.

As a startup founder, your focus should be to build a business and not fancy tech.

Build tech to solve a business problem

• Identify the core business problem

• Aim to solve this problem & use tech as a facilitator

Build tech smartly and efficiently

• Don't always build from scratch

• Use existing tools & products

• Use no-code tools wherever possible

Read 6 tweets
24 May
I have been writing software & building products for 10+ years.

For last 4 years, I have done it for my startups growing to $1 million+ revenue.

As a small team or startup, it is tough to consistently meet product goals & keep shipping.

Here's a 8-step framework I follow 🧵
1/ Assign a product owner

You need to have one person responsible who drives the product forward and ensures that timelines are decided & met.

The product owner doesn't have to be the person who codes or designs the product.

He/she is primarily responsible to ensure there's progress made constantly.

For our products, it is usually one of us 3 founders - @karthiks2206, @suvansh_rt or myself.
Read 16 tweets
17 May
My 2 startups, Flexiple & Remote Tools, get 70K/month & 30K/month organic traffic.

SEO is crucial to get you reliable & consistent traffic.

Here's my secret framework to help you achieve that (works for new websites too) 🧵
The best way to get high SEO traffic is by writing keyword focussed blogs targeting low-competition keywords.

So the following framework helps you find that goldmine of lucrative keywords.
1/ Come up with seed keywords

These are keywords, topics or even broad themes you already know or have read about.

Just jog your memory and list down all keywords you can remember.

Read 13 tweets
10 May
It took me 4 yrs to grasp how to use online channels to market my product(s) & grow my startup to $1 mn+ revenue.

Here are my learnings from using 11 channels for marketing & growth.

• When to use
• How to use
• Use it for
• Pro-tips

A mega thread 🧵
1/ Product Hunt

When to use:
• Launch: Early-stage product.
• Post-launch: SEO (listing + alternatives pages), launch side projects.

How to use:
Submit your product directly.

Use it for:
• Spike in traffic or # of users
• Feedback & validation
• Do-follow links


• Launch multiple times, when you have major updates. Ideal frequency is once per year.

• Launch a part of your product as an independent offering. Ex. Newsletter or an extensive content hub.

Read 30 tweets

Did Thread Reader help you today?

Support us! We are indie developers!

This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3/month or $30/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!

Follow Us on Twitter!