21 lessons in marketing after 4 years of growing my own startup from 0 to $1mn in revenue 🧵
1) Marketing starts much before you even build the product.
You should start building your audience & letting people know about your product, much before you actually start building the product.
2) Launch day success depends on how well you prepared for months before.
For eg., if you launch on @ProductHunt, you must have:
- list of people (can be beta users) that can support you
- list of channels to talk about your launch
- content of posts & timeline to post