Thread by @iamjeremyenns

Only 1% of the 2M+ podcasts in existence get more than 3K downloads in the first week.

Many of the other 99% have solid content & production.

Many of them feature the same guests as the top 1%.

So what gives?

We can talk about the marketing and content strategies top podcasters use to create and grow compelling shows.

But there's something deeper, more foundational that those strategies are built on top of:

To grow a successful show, create the show that only you can make.

Of those 2M+ existing shows, tens of thousands of them are simply poor imitations of more popular established shows.

⛔️ Same topic.
⛔️ Same format.
⛔️ Same guests.
⛔️ Same style.

But despite all the similarities, these imitations differ in one key area.

Results.

Rather than create a show that's uniquely their own, they've tried to recreate someone else's.

I don't need to tell you that it rarely works for them and it won't work for you either.

You can't be the next @tferriss, @iraglass, @BreneBrown or @heydannymiranda.

But you can be the next you. In, fact, you already are.

So lean into it.

Create the show that only you could possibly create.