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Colin Landforce Profile picture
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22 Jun, 5 tweets, 2 min read
Lotta new folks followed along today after the water bottle brand breakdown.

Amazing.

If that’s you, I’ve got 4 things to share that I think you’ll like:
First -

2 threads in a very similar vein to that one.

Here’s one breaking down a small app I built on a whim:
And here’s one breaking down a cost model I put together with my Barbur while getting a cut:
3rd is a thread about what I’ve been building the last 5 years or so to give you a little more context on me:
And the last thing is…

“Builders build.”

You’ll hear me say this a lot, it’s my thing. A motto, mantra, ethos, vibe.

Shooters shoot & builders build. Get it?

As a bonus I also try not to take myself too seriously. LFG!

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More from @landforce

Colin Landforce Profile picture
21 Jun
A friend of mine is buying generic water bottles on Alibaba for $1.98 and selling em on Etsy for $14.99.

509 sales!

- Assume <$5ea for shipping
- Net around $7ea after Etsy fees

That’s over $3500 profit.

Lemme show you how to take this from a hustle to a brand though:
I broke this down a bit a few weeks ago, we're gonna go into more detail now.

First things first we need to slap a logo on these.

Adding custom branding and increasing order size will keep cost the same if not less. Now we’ve got the beginnings of a brand.
Next we need hang tags on your water bottles, but you don’t need 10k at a time. Use business cards.

Thick, rounded corners, shapes... a premium or unusual sized business card, a hole punch, and some string.

$40 tops for 1,000 of em
gotprint.com/company/stock/…
Read 15 tweets
Colin Landforce Profile picture
9 Jun
Starbucks customers have something like $1.4 billion in balances in the Starbucks app at any given time.

We give them a billion and a half dollar loan, no interest, and only ask for it back when we want to buy some 90% margin coffee from em. Amazing.

It’s time for a thread 👇🏼
First, what is this number and where does it come from?

This number fluctuates daily, and shows up on Starbucks balance sheet as a Deferred Revenue liability.

Here are the actual balances the last 4 years:
2020: $1,288,500
2019: $1,642,900
2018: $1,269,000
2017: $1,456,500
This Deferred Revenue number includes 2 things:

- Unused Gift cards
- Unused app deposits

Everyone is familiar with gift cards, but the majority of this # is a relatively fluid flow of deposits/spending through their mobile app.

Deposit, spend, repeat.
Read 13 tweets
Colin Landforce Profile picture
28 May
This is 🔥

- Assume <$5 shipping on each
- Net around $7ea after Etsy fees
- x509

That’s over $3500

Let’s get to work tho...
We’re gonna slap a logo on these things.

Adding custom branding and increasing order size will keep cost the same if not less.

Now we’ve got a brand, let’s elevate.
First you need hang tags on your water bottles. Examples below.

But you don’t need 10k at a time.

So?

Business cards.

The thickest nicest cards they’ve got on gotprint.com will cost you $40 for 1k. Hole punch and some string and you have a nice chunky tag.
Read 11 tweets
Colin Landforce Profile picture
27 May
In fall of 2017 the Oregon marijuana industry was obliterated.

We lost something like $500k in Q4, it was the worst 6 months of my life.

Here’s the story and 6 things I learned:
That summer was gangbusters. The recreational marijuana industry in OR was a year old and more than 1,000 producers were licensed to do grow.

Plants were in the ground at an incredible scale. All of southern Oregon smelled like weed.

But here’s the thing about outdoor...
Everybody is using the same sun, and mother nature keep em all on the same schedule.

Harvest time is October, fondly known as Croptober, and there were literally hundreds of farms who had been without revenue for 6 months by the time their 2017 crop was ready for market.
Read 20 tweets
Colin Landforce Profile picture
17 May
I got a quick cut from my barber last week and convinced him to launch his own branded hair products... they have 70%+ margins.

In 10 min while I was in the chair we sourced everything needed to launch his line for under $500. It was a blast.

Lemme show you:👇
We ran w/ the pomade. The 4oz retails for $16, he buys it for $8, sells for $15.

First - the product itself.

We sourced a high quality base hair wax. He'll start w/ a small batch so we'll spend about $100 for 7 lbs.

That comes out to .57/oz, or $2.28/unit for the base.
Now we need to scent it. That means an essential oil blend. I'm not sure which he'll land on, but each jar will need a tiny little bit.

These are pure essential oils, so they're not cheap but it's way less than 1% blend depending on his preference.

We'll call this $.50/jar
Read 14 tweets
Colin Landforce Profile picture
10 May
More than $5,000,000,000 of marijuana flower will be sold this year in the US. That's $5 Billion with a "B". Just in flower.

But nobody agrees HOW it should be sold....

It's time for a thread 👇👇👇
In states like CA flower sold at retail to consumers MUST be packaged. Thems the rules.

In states like OR it can be sold deli style, and many retail operators prefer this route - it’s what they know.

As legalization sweeps the country, each state will decide how to play it.
Deli style flower is exactly what it sounds like. Large jars of bulk flower. Individual nugs are sold in the amount the consumer wants to buy.

This is the origin story of marijuana retail.

We once had moonshine too, guys.
Read 16 tweets

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