How education is changing:

Traditionally, education took place in the first ~20 years of life. This was fine in an industrial-centric world. But in a tech-centric world, that model no longer works.

Education will be lifelong & workers will reinvent their skills again & again 👇
1) While tech has reinvented sector after sector, education has been largely untouched.

Costs have gone up: the cost of education is growing 8x faster than real wages & Americans hold $1.5 trillion in student debt.

Plus, COVID showed us how ripe education is for reinvention.
2) Most education spending is spent in a learner's first 17 years.

But the skills demanded by the labor market are evolving faster than ever: tech accelerates the pace of change.

85% of today’s college students will have jobs in 11 years that don’t currently exist (!).
3) The solution is lifelong learning: refreshing skills again and again throughout a career.

"Horizontal" skills will be taught early in life. These lay the foundation for being able to learn again and again.

Then vertical, job-specific skills be taught through a lifetime.
4) The World Economic Forum estimates that closing the skills gap could add $11.5 trillion to global GDP by 2028.

We'll see a shift toward skills-based education. It's unlikely the government can shoulder the costs. More employers will pay & private-sector solutions will emerge.
5) A new study found that 53% of Americans would switch to a new industry if they could retrain.

Lifelong learning will give them that option.

Today’s graduates are expected to hold between 15 & 20 jobs (!) over the course of a career. Education will evolve to meet that future.

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More from @rex_woodbury

22 Jun
A countertrend to the unbundling of Microsoft Office and Google Workspace is the *rebundling* of work.

The proliferation of productivity & collaboration tools is actually making work more complicated. This creates an opening for tools built for organization & focus.

👇👇👇
1) An Okta report found that the average customer in 2018 had 80 installed work apps, an increase from ~50 apps in 2015.

Of Okta’s Office 365 customers, 76% had one or more apps that are duplicative of a Microsoft app.

There's been a steady creep up in # of work apps.
2) COVID accelerated this trend: weekly downloads of business apps increased from 40M in February to 80M through March, April, and May.
Read 4 tweets
16 Jun
Tinder understands human behavior, and it builds its product to capitalize on consumer psychology 🔥📱

Below are 5 examples from the @GrowthDotDesign case study:

1) Progressive Disclosure
2) Curiosity Gap
3) Social Proof
4) Price Anchoring
5) Minimized Task Perception
1) Progressive Disclosure

Tinder starts simple & adds complexity as users get more familiar with the product.

After swiping for a while, for example, you unlock features like Rewind or Swipe Like.

This keeps the product simple for new users while serving needs of power users.
2) Curiosity Gap

Tinder shows you blurred photos of people who liked you. You have to upgrade to Tinder Gold to learn who those people are.

This feature—blurred photos—plays on natural human curiosity that compels people to pay for premium features.
Read 7 tweets
16 Jun
The "unbundling" of Microsoft Office and Google Workspace has been one of the most important tech trends of the past decade.

Elegant, best-in-class products have won with product-led, bottom-up go-to-market motions.

Thread below 👇
1/ In 1990, Microsoft reinvented work productivity tools with its Office suite.

In the 30 years since, Office has grown to 1.2 billion workers. Once-groundbreaking products like Microsoft Word, Microsoft Excel, and Microsoft PowerPoint have become synonymous with knowledge work.
2/ In 2006, Google launched G Suite (now called Google Workspace).

Google Docs, Sheets, etc. reinvented work again by introducing real-time cloud collaboration.

How Google squandered its lead in productivity / collaboration tools I will never understand 🤦‍♂️
Read 7 tweets
4 Jun
1/ McDonald's new marketing strategy is fascinating.

"Accelerating the Arches" focuses on acquiring customers by "investing in new, culturally relevant approaches."

The first collab was with Travis Scott, which helped boost sales by 4.6%.
2/ Travis Scott was the first celebrity to get his own McDonald's meal since Michael Jordan got the McJordan in 1992.

The $6 "Travis Scott Meal" was so popular that McDonald's ran low on some ingredients.
3/ Travis Scott earned about $20M from the deal.

$5M came from regular endorsements.

$15M came from merchandise, including the absurd yet incredible chicken nugget body pillow.
Read 5 tweets
3 Jun
Olivia Rodrigo's "Good 4 U" hit No. 1 on the Billboard Hot 100 and broke Spotify's record for the most streams in a single week, with 84 million

The song was manufactured to be a massive hit in a streaming-driven world

Here's how 👇 Image
1/ Chart rankings are now done by # of streams. Artists also get paid per stream. This incentivizes shorter songs.

Hit songs used to be ~3.5 to 4 minutes.

"Good 4 U" is only 2:57. Image
2/ A stream is also only recorded after 30 seconds of listening.

This means that artists are pulling catchy choruses earlier into songs.

Choruses used to hit ~45 seconds into a song.

The "Good 4 U" chorus hits 28 seconds in.
Read 8 tweets
2 Jun
In the future, everyone will be an investor.

Technology and regulatory changes are both making investing more accessible.

At the same time, we're seeing a massive shift in the cultural mindset from "renting" time to thinking like an equity holder.

Thread 👇
1/ Until the past few years, you had to make over $200K a year or have a net worth over $1M to make angel investments. The rules were incredibly restrictive.

The SEC recently changed the rules to make angel investing more accessible (though still not available to everyone yet).
2/ As a result, we're starting to see more venture rounds include employees, creators, customers, and everyday people:

@Kimberly_Kap set aside $500K of her dating app @getsnackapp's round for Gen Zs.

@gaganbiyani & @wes_kao opened up Maven's seed round to the public.
Read 9 tweets

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