Want to 10X your income in the next 4 years?

No, this isn't a get rich quick scheme.

Here are 6 rules that helped me do it, from 2009-2013, and the action steps to start today👇
1) Quit Your Porn

Everyone has some sort of “porn”, that hijacks your brain, & wastes your time.

Yours could be actual porn, or a different time-suck like video games or (gasp!) twitter.

The Key: Identify the distraction.

Action Step: Commit to quitting "it" for 60 days
2) Exit Your Social Cyclone

In NYC, every night was a special event or someone's birthday.

"I'll do one drink" could turn into 10.

Action Step: Realize events are optional.

Don't skip your Mom's birthday, but make growing your business the priority event.
3) Drop Profitable Projects with Low Potential

In 2007, I had 3 businesses.

All were profitable and fun.

I even got paid to plan events!

But they distracted me from the ONE that mattered.

Action Step:
You're not Richard Branson.

Pick the ONE thing with the highest potential.

He who chases 2 rabbits catches none.
4) Go for a Smaller Piece of a Bigger Pie

I had a buddy we'll call Rex.

Rex sold his biz for $100M and could retire.

I asked Rex about his future plans and the answer surprised me,
--
"When I go back to work, I'm going into the energy drink business."

Me: "WTF!?!"
I was shocked.

In 2011, there were as many energy drink brands as there are TikToKers selling t-shirts today.

But he pointed out that energy drinks were an $11 billion industry.

1% of the market = $100 million
Action Step: A bigger market doesn't mean more difficult.

Selling courses on how to train guinea pigs vs. how to train dogs is the same amount of work.

Guess which one has more buyers...
5) Work on a Timer

I don't know about you, but the hardest part of my workday has always been STARTING work.

It's too easy to jump on the comp, look up 4 hours later, and have zero work done.

The emails, the socials, the charts, the blogs.

And let’s be honest:
Checking your biz stats or portfolio gains is often pure distraction, too.

The Timer became my antidote.

1) Take out your phone and turn on Airplane mode

2) Set your phone’s Timer for 33 minutes

3) During that 33 minutes, all you do is WORK
4) When the buzzer rings, you get a 6-minute break to pee and check Twitter.

5) Time that 6 minute break.

Repeat.
6) Want Something Huge

From 2006-2009, I made the same amount of money.

And I was happy about it.

But then I decided I wanted to own a nice condo.

And I lived in NYC. So it was going to be damn expensive.

As a result, I became ultra-motivated to EARN.
This big goal pushed me to set The Timer, and do everything else.

In 2013, I closed on the exact condo I wanted in the West Village.

Well worth it.

Action Step: Set a financial goal that you need to 10X your income to achieve.
Then put a post-it note of that goal right smack on top of your laptop screen.

If you enjoyed these 6 rules, retweet the 1st tweet to help a friend 10X their income:

And follow me @craigclemens for more threads over the next month about

• copywriting
• marketing
• crypto
• exotic animal training

and bootstrapping brands to 9-figure annual revenues 💎🙏

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More from @craigclemens

17 Jun
This is gonna piss a lot of people off.

But I'll say it:

Bitclout is about to take over the world.

It's the future of social media, advertising, and monetization for your favorite creators, athletes, and musicians.

Here's why👇
Ok, what the hell is Bitclout?

Bitclout = Robinhood + Twitter, but decentralized on the blockchain

Decentralized = no banning.

Blockchain = money + transparency built in.
The difference between Bitclout and Robinhood/Twitter?

On Bitclout, the people are the stonks.

Everyone has a “coin price” over their head.

And a “market cap”, just like a company.
Read 18 tweets
15 Jun
I sucked at writing.

5 years later, my writing helped build a multi 9-figure business.

You can use the method I used, to master any skill in 4 steps👇
1) Immersion

You need to live and breathe your skill nearly all your waking hours.

For my first 3 years learning copywriting, I didn't listen to music in my car.

Only marketing or copywriting courses. Which back then were on CDs and cassettes.
2) Application

You must DO your skill at least 5 days a week!

My mentor Eben challenged me to write 10 pages a day.

He promised me a raise to 100k, if I could do it for 6 months

I did it, & got it.

But more importantly, putting the boots on the ground daily got me the chops
Read 9 tweets
11 Jun
We did $1.1 million in sales in 2 days.

Ya know those probiotics we all take?

In 2014, we became the biggest seller in the USA, using a little-known category secret.

Here’s the story👇
Product markets have 3 stages:

1) Clueless - What is that?

2) Curious - I've heard of it

3) Saturated - I've heard it too much
You can think of these stages like surfing waves:

For the Clueless market, you need to create the wave.

For the Curious, you need to catch the wave.

And if you try to enter the Saturated, the wave will body slam your ass.
Read 10 tweets
9 Jun
Today is my 42nd birthday. Here are 42 things I’ve learned. Business, relationships, and life:

💎 🧵 ⚔️

1. Write letters to your parents sharing your thoughts on your childhood, both angry and happy. Send the happy ones.
2. There is no such thing as being overdressed. There is only making other people feel under-dressed.
3. Don’t manage your own money unless you’ve trained your whole life to do so. Better to focus on making more money, while letting someone who has trained their whole life to do so manage what you make.
Read 20 tweets
3 Dec 20
The Top 5 Mistakes Intermediate Copywriters Make Most Often

1. Trying to be funny. If you’re in the copy game, you are likely speaking on something your customer is VERY serious about. Less humor = you sounding MORE important
.
2. Sounding too “hyped up”.

If you use too many exclamation points, then you won’t be able to make it POP when you need a big one. Limit yourself to 1 per page
.
3. Describing scenarios that are TOO specific.

E.g. if selling a dating advice product to men, saying “Have you ever been at a bar and met a hot blonde, got her number, she was so into you… then she didn’t call back?”
Read 9 tweets
31 Jul 20
Getting inside the head of your prospect is the *most* critical marketing skill.

Here's an unorthodox way to do it:

1/ I once heard Bob Pittman, founder of MTV, say “You cannot 'sell' anyone anything. You can only show them why your solution is the best fit for their problem”
2/ I thought this was the best explanation of marketing & copywriting I had ever heard.

Think of your prospect as sitting their with a big checklist of what they are looking for. Your job is to answer each concern.

Here’s the issue though:
3/ Unless you have their attention, you will never get so far as to ease their concerns.

And your customer is seeing about 4,000 ads a day.

How do you cut through the noise?
Read 10 tweets

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