2 Moms + $1500 Camper = $100,000 in profits
A pandemic killed their jobs, they created new ones...
A thread on wine, women & wheels...
A pandemic killed their jobs, they created new ones...
A thread on wine, women & wheels...
A hairdresser and a physical trainer walk into a bar…
Pause. In this joke, the only thing they walk out with is six figures.
AND a biz that broke even in 4 months.
Meet Julia & Melissa....
Pause. In this joke, the only thing they walk out with is six figures.
AND a biz that broke even in 4 months.
Meet Julia & Melissa....
They got a set of Boston accents & boots to match.
One's biz wasn’t booming (ya know Covid), other couldn’t snip locks (same).
So they went all-in on their love of salad:
Ok, fruit salad
Ok, grapes
Ok, f-ing wine
W/ a mobile wine truck (um yes, can I get 1 plz)
One's biz wasn’t booming (ya know Covid), other couldn’t snip locks (same).
So they went all-in on their love of salad:
Ok, fruit salad
Ok, grapes
Ok, f-ing wine
W/ a mobile wine truck (um yes, can I get 1 plz)
Mobile & Wine Fast Stats:
- Americans spend $15 B+ on wine a year
- $1.1B on Mobile Food Trucks
- Growing at 10% CAGR
- Women buy most wine
Aka A LOT of cash, w/ wine & wheels growing by double digits each year.
- Americans spend $15 B+ on wine a year
- $1.1B on Mobile Food Trucks
- Growing at 10% CAGR
- Women buy most wine
Aka A LOT of cash, w/ wine & wheels growing by double digits each year.
The IDEA:
Melissa & Julia like wine
Other mom's like wine
People want to go outside after quarantine (aka being held prisoner)
People want to hang out
Parties were in the home, not in restaurants
So what did they do?
Melissa & Julia like wine
Other mom's like wine
People want to go outside after quarantine (aka being held prisoner)
People want to hang out
Parties were in the home, not in restaurants
So what did they do?
- Bought an old vintage trailer - $1500
- Volun-told husband to rehab 4 wino on wheels - $10k
- Sell packages from $650-$5k
And some wine & accessories etc, they put in about $30k.
- Volun-told husband to rehab 4 wino on wheels - $10k
- Sell packages from $650-$5k
And some wine & accessories etc, they put in about $30k.
Now so booked, they're turning people down.
All from going super local, hitting the PR hard as the hometown mama's.
- No 100k needed on social, paper works just fineeee
All from going super local, hitting the PR hard as the hometown mama's.
- No 100k needed on social, paper works just fineeee
For a how-to guide:
- projection model
- permit list
- cost breakdown
Go check out the full write up.
Whine don't ya?
contrarianthinking.co/2-working-moms…
- projection model
- permit list
- cost breakdown
Go check out the full write up.
Whine don't ya?
contrarianthinking.co/2-working-moms…
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