“keshe makhho Kuntalin, rumaletey Delkhosh, paaney khhao Tambulin, dhanya hok H. Bose”
It was Hemendramohan Bose who pioneered conceptually sophisticated, culturally aware, and aesthetically appealing advertising long before a real consumer society had come into being in India.
It was Hemendramohan Bose who pioneered conceptually sophisticated, culturally aware, and aesthetically appealing advertising long before a real consumer society had come into being in India.
Unlike other contemporary brands, Hemendramohan Bose's advertisement campaigns used to have human figures that were mostly Indian, especially women with long & luxuriant hair or ‘real’ people like Surendranath Banerjee and Lala Lajpat Rai or Rabindranath Tagore.
Where Bose truly left his mark, however, was in dreaming up the Kuntalin Prize, which was the first example of ‘product placement’ in India.
For Kuntalin Prize, entrants were invited to send in short stories which were judged by an expert and published in an annual volume.
For Kuntalin Prize, entrants were invited to send in short stories which were judged by an expert and published in an annual volume.
In order to be eligible for participation in the competition, however, the story had to mention the name of Kuntalin hair oil or the Delkhosh perfume somewhere.
Excerpt From: Chandak Sengoopta. “The Rays before Satyajit: Creativity and Modernity in Colonial India”.
Excerpt From: Chandak Sengoopta. “The Rays before Satyajit: Creativity and Modernity in Colonial India”.
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