A Mega-Thread on Patanjali Ayurveda | Story of how a loan from an NRI couple transformed a small ayurvedic pharmacy to becoming India's fastest-growing FMCG player.
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(Would appreciate a retweet as it helps educate more investors & inspires us to work harder on such threads.)
1) In 2006, Patanjali Ayurved Limited was established by Baba Ramdev & @AcharyaBalkrsna Originally, it was known for its Ayurvedic Medicines.
2) An NRI couple (followers of Baba Ramdev) gave a loan to Acharya Balakrishna.
(The couple holds a 3% stake in the Patanjali Ayurveda)
2) An NRI couple (followers of Baba Ramdev) gave a loan to Acharya Balakrishna.
(The couple holds a 3% stake in the Patanjali Ayurveda)
3)They are a master in distribution and have set up 10k+ clinics pan India,
Their products are sold via 3 types of centers:
a. 1200 Chiktisalayas (Clinics along with doctors)
b. 2500 Arogya Kendra is a health & wellness center.
c. 8000 Swadeshi Kendra, non-medicine outlets.
Their products are sold via 3 types of centers:
a. 1200 Chiktisalayas (Clinics along with doctors)
b. 2500 Arogya Kendra is a health & wellness center.
c. 8000 Swadeshi Kendra, non-medicine outlets.
4) These medical clinics were set up to grant free diagnosis and access to better health facilities to poor people.
5) In 2012, Patanjali Ayurved Limited ventured into the Indian Mainstream Retail Sector after serving the Ayurvedic Medicines niche market for 6 years.
5) In 2012, Patanjali Ayurved Limited ventured into the Indian Mainstream Retail Sector after serving the Ayurvedic Medicines niche market for 6 years.
6) With an annual turnover of more than 10,000 cr Patanjali has shown an unparallel growth over the years.
7) They are presently giving tough competition to giants like Hindustan Unilever and is on the brink of winning the race as the fastest-growing Indian FMCG company.
7) They are presently giving tough competition to giants like Hindustan Unilever and is on the brink of winning the race as the fastest-growing Indian FMCG company.
8) Patanjali's revenues multiplied for the first 10 years and In 2017, the company's revenue doubled up with a growth of 111%.
9) In 2018, Patanjali's growth came to a standstill as revenues sank mainly due to the implementation of GST is said to be the reason for the fall.
9) In 2018, Patanjali's growth came to a standstill as revenues sank mainly due to the implementation of GST is said to be the reason for the fall.
11)Commencing with Divya Pharmacy that only sold Ayurvedic medicines. Presently, Patanjali has become a leading FMCG company.
The company portfolio consists of:
a.-Natural Hair Care
b.-Natural Food Products
c.-Ayurvedic Medicines
d.-Herbal Home Care
e.-Natural Personal Care
The company portfolio consists of:
a.-Natural Hair Care
b.-Natural Food Products
c.-Ayurvedic Medicines
d.-Herbal Home Care
e.-Natural Personal Care
12)Patanjali has also entered the apparel sector known as Patanjali Paridhan. It is an exclusive apparel brand with over 3000 products with three sub-brands.
a.Aastha - Womenswear brand
b.Livfit - Unisex Sportswear brand
c.Sanskar - Menswear Brand
a.Aastha - Womenswear brand
b.Livfit - Unisex Sportswear brand
c.Sanskar - Menswear Brand
13)Patanjali never depended on celebrities to endorse their products. Baba Ram Dev, Yoga Guru, is the face of the company that benefitted the company enormously.
14)The name Patanjali comes from the name of a 2nd-century scholar who was known as the Father Of Yoga.
14)The name Patanjali comes from the name of a 2nd-century scholar who was known as the Father Of Yoga.
15)Patanjali's 20 % of revenue is spent on distribution and research.
Known for its nominal pricing, Most of its products are 15-20% cheaper than their rivals.
16) Patanjali's rigorous advertising strategies and word of mouth played a vital role in the brand's publicity.
Known for its nominal pricing, Most of its products are 15-20% cheaper than their rivals.
16) Patanjali's rigorous advertising strategies and word of mouth played a vital role in the brand's publicity.
17)Within few years, Patanjali proved to be one of the biggest rivals to the likes of Unilever, Colgate, and Nestle.
18) Patanjali's Ghee and Toothpaste have been the bestsellers in their FMCG portfolio, which has more than 300 products.
18) Patanjali's Ghee and Toothpaste have been the bestsellers in their FMCG portfolio, which has more than 300 products.
19) More than just being a brand asset, the food park also helped over 6,500 people to get employment. The park operates under the food park scheme of the Indian Government.
20) Acharya Balkrishna owns 94% stakes in Patanjali Ayurveda. Even after dedicating 7 days a week for 15 hours and being active on public holidays as well, he is known for not taking a salary.
21) The company that started as a small pharmacy shop, Today has expanded to 28 factories manufacturing 800 products in just a span of 15 years.
PS: Would appreciate a retweet as that inspires us to educate more investors and put effort into compiling more such threads for you.
PS: Would appreciate a retweet as that inspires us to educate more investors and put effort into compiling more such threads for you.
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