Over the last 2 years building @SharmaBrands, there's 1 main asset I've realized is more precious than anything else:

My time ⏱

I've put together a personal operating system (OS) to allow me to manage my time better.

Here are 7 apps I use on a daily basis 🧵👇
Email: @Superhuman

Superhuman's main benefit is helping you find what's important, & getting through it faster, using: game design.

Using keyboard shortcuts, you can easily sort/organize your email into categories + get through your to-do list quickly.
On the right side, you get a detailed view of WHO you're talking to.

If you get a lot of emails, this is an easy way to keep track of past emails sent (which you can quickly look at).

In addition, you'll see their social handles for added context.

For $1/day, it's a steal.
Calendar: @vimcal

Vimcal is the "Superhuman of Calendars" as most people call it.

My favorite feature is the ability to quickly share available times for calls/meetings.
Vimcal also has keyboard shortcuts to quickly:
• view other time zones
• add other people's calendars
• accept/decline events
• jump between weeks

Vimcal is also $1/day (or $0.13/hour), and it's a steal.
Project Management: @NotionHQ

Notion allows you to create a custom framework for anything.

Project management, meeting notes, onboarding processes, client information, etc.

It's easy to access, the app is simple and easy to read, and it's free.
Writing: @iAWriter

IA Writer is completely distraction-free writing.

There are no toolbars, alerts, fancy customized writing options, etc.

Just a blank white page with your writing in a plain font.
Sleep: @whoop & @eightsleep

If I get:

• 6-7 hours of sleep: I can get by

• 8 hours of sleep: I can work/think

• 9+ hours of sleep: I get things done 2x faster than normal

The quality of sleep is important, too. Both apps help track and optimize my sleep for high recovery.
Reflection: MadHappy Journal (not an app)

I've never been a journal guy, but writing daily in the MadHappy Journal keeps it simple with a daily set of questions, and allows me to understand how I'm feeling and thinking.

Even if you're not a "journal person" I recommend this.
Growth-Related Admin Tasks: GrowthAssistant.com

I found @AssistantGrowth from @jspujji.

He created this framework/process at @ampush to do routine tasks like:

• clean + upload CSV lists
• pull reporting/do cohort analysis
• quickly create graphics
• resize creative
I'm curious, what app/practice/routine has helped you become a better human all around?

Let me know 👇
@AssistantGrowth @jspujji @ampush It might actually be under @growthassistant not the handle I mentioned
Another tip with Notion... hire a consultant or service to help you customize it to your liking.

I hired @optemized to do this for us, and it was revolutionary.

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More from @mrsharma

2 Jul
Over the last 90 days, @SharmaBrands launched one of the most successful storefronts in traditional alcohol.

• Conversion rate: 17.74%
• AOV: 4x the price of a single bottle
• 4.84 ★ avg customer rating

Here are 3 easy hacks anyone can implement for free:
For starters, you cannot ✨truly✨ be direct-to-consumer (DTC) in alcohol, due to the silly laws around alcohol sales in the US.

If you work with US alcohol brands or sell online, you'll want to get a notepad for this story.

While we couldn't sell "DTC" we found a workaround.
When we began, this co had many positives:

• One of the fastest-growing spirits in their category

• Great founding story & operating team

• Retail distribution of a brand that's been around for 10+ years (at year 3)

We had lots of data.

Now we needed it put them to work.
Read 16 tweets
20 Jun
I've generated over $120,000,000.00 in online revenue.

The 2 biggest mistakes I see are:

• Constantly chasing new customers
• Not being smarter with existing ones.

Here's a breakdown of 6 free tactics I used to add $100k+ in revenue. 🧵
Add subtitles to your video ads.

According to @verizonmedia, 92% of mobile users watch videos with sound off. 🔇

Adding 20 minutes to your video editing time will achieve higher:

• click-through rate
• website conversion rate
• return on ad spend (ROAS)
When adding subtitles to videos, you don't need to get too fancy with them.

• make the subtitles easy to read
• don't rely on music for the context
• show, don't tell

They're just an aid to help whoever's watching, understand the video better.
Read 12 tweets
19 Jun
This is how I would make an extra $5,000/month with just 8-10 hours of work.

Most people have no clue how to set up ad accounts and pixel their websites to get started.

Time for a thread: 🧵
There are two (almost) absolutes when someone is starting a new direct-to-consumer business:

1️⃣ A @shopify website
2️⃣ Paid social ad accounts (FB, Pinterest, Snap, Tik Tok, etc.)

With few exceptions, everyone should be setup from the beginning across all these platforms.
Brands typically set up their own Shopify stores (either themselves or an agency)

But, they rarely create and set up their ad accounts (✨opportunity✨)

At least, in most cases, not until it's time to turn these ads on.
Read 15 tweets
18 Jun
After spending >$47M on digital advertising for CPG brands, it's clear that the majority of brands still have no clue what they're doing.

Here are 3 things I believe will always be true in advertising, and that can help you build a better customer journey: 🧵
1. Advertising is very similar to stretching a photo in Microsoft Word.

The more you stretch the image (read: spend with paid media), the blurrier it gets.

But, if you have a high-quality image (read: great brand equity), it doesn't get *as* blurry as you stretch.
As you increase spend on paid media and focus on ROAS/Revenue, you want to re-invest into other functions of the business just as much:

• Customer service
• Supply chain optimization
• Content
• Product expansions/merchandising
Read 10 tweets
1 Apr
When I was at hint water, a few years ago we ran a marketing test that has now become an industry-standard marketing tactic:

We worked with influencers, not for their following, but for their content, and dropped our customer acquisition cost by 40%.

Here's how you do it 👇🧵
Identify creators who are great communicators talking right into the camera.

The best ones, like @saradietschy or @GabbieHanna, make you feel like they are sitting right in front of you.
In this partnership, you're looking for 3 things:

1. The influencer should truly love the product (if not, it doesn't work)

2. A testimonial-UGC style video

3. The ability to run the ads through the creator's handles
Read 9 tweets
4 Mar
The easiest thing you can do as a brand to drop your customer acquisition cost by 30-40%:

Create beautiful landing pages to educate, story tell and give your consumer a reason to become a part of your brand.

Here's a thread of some incredible landing page examples:
You can get the @SharmaBrands landing page guide, to see exactly how we do it, as we did for all these examples in the thread.

JUDY Emergency Kits

Read 11 tweets

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