This is how I would make an extra $5,000/month with just 8-10 hours of work.

Most people have no clue how to set up ad accounts and pixel their websites to get started.

Time for a thread: 🧵
There are two (almost) absolutes when someone is starting a new direct-to-consumer business:

1️⃣ A @shopify website
2️⃣ Paid social ad accounts (FB, Pinterest, Snap, Tik Tok, etc.)

With few exceptions, everyone should be setup from the beginning across all these platforms.
Brands typically set up their own Shopify stores (either themselves or an agency)

But, they rarely create and set up their ad accounts (✨opportunity✨)

At least, in most cases, not until it's time to turn these ads on.
Here are the 3 revenue streams I would focus on:

1. Client services revenue
2. Affiliate revenues
3. Sponsorships

Just focus on number 1 when starting out.
Client Services Revenue:

Reach out to founders who are launching businesses.

You can dive deep into #techtwitter #dtctwitter #marketingtwitter, the @TheHustle's Trends FB group, etc.

There is a lot of room to find potential clients.
If you don't want to be the one to hustle and find these businesses, then hire a VA.

Go to UpWork, find a VA, teach them how to find prospects, have them create a CSV file that you can upload into @outreach_io and automate outbound emails.
Offer to put together every single ad platform's pixel (Facebook, Pinterest, Snapchat, Quantcast, Tik Tok, Google, etc) and setup tracking properly.

To make it easier, figure out how to configure Google Tag Manager properly, so the client only needs to install one pixel.
Ensure all of the tracking works, place test orders, and hand over Admin access back to the client for each platform.

You've now just set them up to have a "warm" pixel when they decide to run ads on the various platforms.

Charge them $1k.

Rinse & repeat 🔁
2. Affiliate Revenues

When setting up platforms, you have an opportunity to be the "middleman" or "affiliate" who brings a brand to these platforms.

Strike a deal with Snapchat, Quantcast, Outbrain, etc.

Make $250, when clients spend their first $1k on the platform.
Take it one step further than just ad platforms.

Find the best platforms for:
• Analytics
• Customer service
• Subscription
• Reviews
• Loyalty
• Order tracking

Go strike deals the same way:

Get a bounty for every client you onboard or a % of revenue driven for 12 months
3. Sponsorship Revenues

As you go through clients, stay engaged with them.

Try to build an audience, even just 1,000 people, who look to you for advice on:

• New software to implement
• What's working in the apps world
• What's working in the ads world
Now you go back to the same companies you onboard for:

• Content sponsorships (newsletter/tweets/etc)

• Hosting webinars (explain WHY those apps)

• Hosting IRL events

Your sponsorship charge can be proportionate to how much they'll make per client.
If you enjoyed this thread, and you're looking for all the right software and apps in the eCommerce world, sign up for my newsletter.

It's free, has 15,000+ subscribers, and lands in your inbox every Sunday evening.
This thread was inspired by @jspujji’s bootstrapped business thread. Check it out here:
If you enjoyed this thread, give me a follow


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More from @mrsharma

20 Jun
I've generated over $120,000,000.00 in online revenue.

The 2 biggest mistakes I see are:

• Constantly chasing new customers
• Not being smarter with existing ones.

Here's a breakdown of 6 free tactics I used to add $100k+ in revenue. 🧵
Add subtitles to your video ads.

According to @verizonmedia, 92% of mobile users watch videos with sound off. 🔇

Adding 20 minutes to your video editing time will achieve higher:

• click-through rate
• website conversion rate
• return on ad spend (ROAS)
When adding subtitles to videos, you don't need to get too fancy with them.

• make the subtitles easy to read
• don't rely on music for the context
• show, don't tell

They're just an aid to help whoever's watching, understand the video better.
Read 12 tweets
18 Jun
After spending >$47M on digital advertising for CPG brands, it's clear that the majority of brands still have no clue what they're doing.

Here are 3 things I believe will always be true in advertising, and that can help you build a better customer journey: 🧵
1. Advertising is very similar to stretching a photo in Microsoft Word.

The more you stretch the image (read: spend with paid media), the blurrier it gets.

But, if you have a high-quality image (read: great brand equity), it doesn't get *as* blurry as you stretch.
As you increase spend on paid media and focus on ROAS/Revenue, you want to re-invest into other functions of the business just as much:

• Customer service
• Supply chain optimization
• Content
• Product expansions/merchandising
Read 10 tweets
1 Apr
When I was at hint water, a few years ago we ran a marketing test that has now become an industry-standard marketing tactic:

We worked with influencers, not for their following, but for their content, and dropped our customer acquisition cost by 40%.

Here's how you do it 👇🧵
Identify creators who are great communicators talking right into the camera.

The best ones, like @saradietschy or @GabbieHanna, make you feel like they are sitting right in front of you.
In this partnership, you're looking for 3 things:

1. The influencer should truly love the product (if not, it doesn't work)

2. A testimonial-UGC style video

3. The ability to run the ads through the creator's handles
Read 9 tweets
4 Mar
The easiest thing you can do as a brand to drop your customer acquisition cost by 30-40%:

Create beautiful landing pages to educate, story tell and give your consumer a reason to become a part of your brand.

Here's a thread of some incredible landing page examples:
You can get the @SharmaBrands landing page guide, to see exactly how we do it, as we did for all these examples in the thread.…
JUDY Emergency Kits…
Read 11 tweets
2 Jan
A common mistake I see amongst brands is they often neglect the investment into building a consistent affiliate revenue channel for their stores.

Affiliate marketing costs (on avg) only 10% of what you gather in revenue, so if you make $100k, you'll likely pay out $10k.
Unlike Facebook/Google ads, affiliate rev all comes in at a fixed cost.

The only time you'd have it differently, at least in eCommerce, is with media partners where you pay them a fixed cost per conversion, and they either make a margin or take a hit to acquire those customers.
Having even 15% of your monthly revenue coming from affiliate marketing, where your "CPA" is 10% of your revenue, can really help to off-set more aggressive paid media channels, like Facebook or Google.

I.e., if your Facebook CPA is $60, your macro CPA could be closer to $35.
Read 4 tweets
21 Jan 20
The keys to a successful DTC launch:

1. A product that launches with pre-launch product-market fit — this leads to low initial customer acquisition costs.

Easy to test too.

Here’s how: create a fake brand, run ads to a landing page, and understand your customer.
2. A marketing budget big enough to support a proper creative budget for paid-media assets.

When you launch with paid media, it has to be mobile-first and video creative.

Anything else and you’re going to pay more for your customers.
3. A movement-building press play among not only trade press, but also mass media outlets, and the right ones too.

I know a new brand doing 6-figures with no paid ads. Their secret sauce is memorable PR and story-telling.
Read 10 tweets

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