Thread by @fuelSelfMastery

Jeff Bezos steps down as Amazon CEO exactly 27 years after he founded the company.

20 powerful lessons from #JeffBezos to inspire you:

-Thread-

1: “If you double the number of experiments you do per year you’re going to double your inventiveness.”

– Jeff Bezos

2: “Life’s too short to hang out with people who aren’t resourceful.”

– Jeff Bezos

3: “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.”

– Jeff Bezos

4: “One of the only ways to get out of a tight box is to invent your way out.”

– Jeff Bezos

5: “What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.”

– Jeff Bezos

6: “It’s hard to remember for you guys, but for me it’s like yesterday I was driving the packages to the post office myself, and hoping one day we could afford a forklift.”

-Jeff Bezos

7: “The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?'”

-Jeff Bezos

8: “I’d rather interview 50 people and not hire anyone than hire the wrong person.”

-Jeff Bezos

9: “I knew that if I failed I wouldn’t regret that, but I knew the one thing I might regret is not trying.”

-Jeff Bezos

10: “The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That’s approaching evil.”

-Jeff Bezos

11: “If you’re good at course correcting, being wrong may be less costly than you think. Whereas being slow is going to be expensive for sure.”

-Jeff Bezos

12: “All of my best decisions in business and in life have been made with heart, intuition, guts… not analysis."

-Jeff Bezos

13: “Invention is by its very nature disruptive. If you want to be understood at all times, then don’t do anything new.”

-Jeff Bezos

14: “If you’re not stubborn, you’ll give up on experiments too soon. And if you’re not flexible, you’ll pound your head against the wall and you won’t see a different solution to a problem you’re trying to solve.”

-Jeff Bezos

15: “The keys to success are patience, persistence, and obsessive attention to detail.”

-Jeff Bezos

16: ”The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.”

-Jeff Bezos

17: “I believe you have to be willing to be misunderstood if you’re going to innovate.”

-Jeff Bezos

18: “If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.”

-Jeff Bezos

19: On working for others:

“I don’t want to use my creative energy on somebody else’s user interface.”

-Jeff Bezos

20: “Your brand is what other people say about you when you’re not in the room.”

-Jeff Bezos

Jeff Bezos started Amazon as an online bookseller out of his garage in Seattle in 1994. He is leaving it as a $1.7 trillion retail-to-tech behemoth.

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