Hot take: I honestly couldn't care less about Fox Weather.
The folks who are going to be interested in Fox Weather aren't the folks who are forward-thinking in a rapidly warming world.
That's the reason we're making @currently —a weather service built for the climate emergency.
The folks who are going to be interested in Fox Weather aren't the folks who are forward-thinking in a rapidly warming world.
That's the reason we're making @currently —a weather service built for the climate emergency.
https://twitter.com/nytimes/status/1412373316262838272
To be relevant in 2021, coverage of weather and climate has to be grounded in truth. It has to be trustworthy. It has to be personal. It has to meet people where they are.
The main truth of our time is the climate emergency & that we need systemic change to thrive this century.
The main truth of our time is the climate emergency & that we need systemic change to thrive this century.
Any media service — especially a weather service — not grounded in that truth is not going to do well.
Viewers are smart. We know when we're being lied to, we know when key facts are missing.
That's why leading with climate is the only way weather coverage is going to work.
Viewers are smart. We know when we're being lied to, we know when key facts are missing.
That's why leading with climate is the only way weather coverage is going to work.
At @currently, we're leading with the climate emergency, the most important truth of our time.
Join us: currentlyhq.com
Join us: currentlyhq.com
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