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Trung Phan 🇨🇦 Profile picture
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8 Jul, 5 tweets, 2 min read
Jack Dorsey doesn’t use a laptop or tablet. All work done on the phone, to avoid distractions. Kinda baller.
This might be the better productivity move: only 2 hours on Twitter a day LOL

businessinsider.com/jack-dorsey-ip…
Here’s his home screen from a few years back.

He’s a *huge* fan of Notes (it’s in the home area) and has a work folder with Apple’s productivity and Google Workspace apps.

Still the same @jack ?
Either way, I prefer my set up:
Dorsey! Literally $200B of market cap from the NOTES app!!

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More from @TrungTPhan

Trung Phan 🇨🇦 Profile picture
9 Jul
In 1981, Absolut Vodka launched the longest-running ad campaign ever.

The Swedish brand produced 2k ads over 25 years, all in the same format. Its success -- with help from Andy Warhol -- is a testament to simplicity and the persuasive power of repetition.

Here's the story 🧵 Image
1/ Absolut Vodka was founded in 1879 by Lars Olsson Smith.

The brand would become a Swedish staple but didn't venture outside the country's borders for a century.

In 1979, Absolut entered a crowded US vodka market with no brand equity and a plain-looking product. Image
2/ While vodka brands competed on taste, ad agency TBWA advised Absolut to market itself on the aesthetics of its bottle (designed as a 19th-century Swedish pharmacy vial).

The first ad -- in 1981 -- was the bottle matched w/ a pun ("Absolut Perfection"). No models. No celebs. Image
Read 14 tweets
Trung Phan 🇨🇦 Profile picture
9 Jul
Stumbled into maybe the greatest Spotify playlist ever Image
This playlist goes very very hard (“Sweet Caroline”, check) ImageImage
You’re welcome: open.spotify.com/user/666welhwv…
Read 4 tweets
Trung Phan 🇨🇦 Profile picture
5 Jul
1/ Amazon is well-known for its writing culture:

◻️ "Mock press releases / FAQs" for new product pitches
◻️ "6-page memos" instead of Powerpoint

It force clear thinking and encodes a specific approach to innovation (especially for a post-Bezos world).

Here's a breakdown 🧵
2/ The "Working Backwards" philosophy

Instead of creating a product then finding customers, Amazon asks "What does the customer need?" and works *backwards* toward the product.

✔️Customer need --> Create product
✖️Create product --> Find customer
3/ Write a mock press release

To determine if the customer need makes biz sense, employees write a press release:

◻️ What problem is the new product solving
◻️ Why it's better than existing options

To persuade a customer, the document has to be jargon-free and tell a story.
Read 16 tweets
Trung Phan 🇨🇦 Profile picture
1 Jul
Microsoft just reached $2T, pushing Steve Ballmer's net worth to $80B.

Interestingly: when Ballmer joined MSFT in 1980, he was employee #30 and received ZERO equity. By its IPO in 1986, he owned 8% of MSFT.

How did Ballmer get that stake? A contract quirk.

Here's the story🧵
1/ Ballmer's Microsoft tale begins in 1975, his sophomore year at Harvard.

He lived down the hall from some dude named Bill Gates.

While Gates dropped out to start Microsoft, Ballmer was a total Harvard head -- playing on the Football team and writing for The Crimson.
2/ After graduating, Ballmer tried his hands at a few things:

◻️ Product Manager at P&G, where he worked with future GE CEO Jeff Immelt
◻️ A brief attempt at Hollywood screenwriting
◻️ Stanford Business School

While at Stanford, Ballmer was convinced by Gates to drop out...
Read 14 tweets
Trung Phan 🇨🇦 Profile picture
29 Jun
In 2001, Larry Page and Sergey Brin were looking to hire a CEO. They picked Eric Schmidt in part because they all hung out at Burning Man.

Schmidt'd package: $250k base + $300k bonus + 6% of Google. He's now worth $24B.

Lesson: It's not what you know, it's who you party with. Image
Follow @TrungTPhan for other MBA-caliber lessons in one tweet:
More here: airmail.news/issues/2021-6-… Image
Read 4 tweets
Trung Phan 🇨🇦 Profile picture
27 Jun
Huy Fong's Sriracha hit revenue of $150m+ a year...with no sales team, no trademark and $0 in ad spend.

Its creator is Vietnamese-American David Tran, making the sauce's success a tale of immigrant hustle and a product that literally sells itself.

Here's the story🧵
1/ The Sriracha story traces back to the 1930s.

In a Thai town called Sri Racha, a housewife named Thanom Chakkapak created a paste of chili peppers, distilled vinegar, garlic, sugar and salt.

Variations of this recipe have travelled across the globes in the decades since.
2/ One variation was created by David Tran, a major in the South Vietnamese army.

In 1978, the Tran family joined 3k+ refugees and fled Communist Vietnam on a Taiwanese boat called the Huey Fong (means "Gathering Prosperity”). The boat inspired the business name Huy Fong Foods.
Read 22 tweets

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