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Phumzile Van Damme Profile picture
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8 Jul, 5 tweets, 3 min read
Just came across this report by @carienduplessis. South Africa’s very own Bell Pottinger - Vuma Reputation Management. Hired by @EswatiniGovern1 to polish its image. Well, well, well. Won’t this just end in tears.

allafrica.com/stories/202009…
Hello @VumaReputation, I’d like to talk.
Afternoon @PalesaLove and @TshepoSefo how are you doing on this fine Thursday afternoon? Are you still the joint CEOs of @VumaReputation? Your website contains no information of your staff. Bizarre. Pray tell.

vumareputation.com
Ostrich-head-in-sand, ignore-it-it-will-go-away as a PR strategy won’t work. I’m a bit of a communications strategist myself so, y’know. Tricks of the trade and whatnot.
Oh, we are going to do it like this? No problem’o.

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More from @zilevandamme

Phumzile Van Damme Profile picture
9 Jul
Funny story. In my political career, I'd go after private companies and they would run to party leadership to try convince them to tell me to stop and I'd simply say, "nah," and carry on.
I went after Multichoice once because of the SABC archives saga. I'll never forget Koos Bekker going on radio saying I ain't sh*t. 😂 Feather in my cap that. He didn't come himself though. He sent the CEO and Chair of Multichoice to try convince me. Ya girl said no.
Oh, and there's this dude, hates my guts to this day. He ran a PR company, I went after his client. He used his influence in the party to get me to stop, I said no. He send an army of acolytes after me. I said no. I got my own backing. We said no. He is STILL mad.
Read 5 tweets
Phumzile Van Damme Profile picture
9 Jul
.@NewFrame_News warns South African media “to keep a critical and principled distance from @VumaReputation and any other PR firm working in the interests of violently repressive dictatorships.”
#Eswatini
#VumaReputationMustFall ImageImageImageImage
“We [@NewFrame_News] note that there is an organised effort to deny the plain fact that our journalists were tortured in the Sigodvweni police station and to circulate an entirely and demonstrable false account of events.”
#eSwatini
#VumaReputationMustFall
“New Frame has also been contacted by @VumaReputation. This PR firm represents the interests of the #eSwatini state. It has also contacted journalists in other media orgs with the aim of bending the narrative towards the interests of a highly repressive police…”
#VumaReputation
Read 4 tweets
Phumzile Van Damme Profile picture
8 Jul
To get a proper full picture of #KingMswati’s family’s opulence, business dealings, scandals spend some time on the @RoyalLeeches Facebook page. Keep scrolling. Disgusting stuff. facebook.com/Swazirevolutio…
#EswatiniLivesMatter
For example, in 2018 for #KingMswati’s birthday @MTNza subsidiary @MTNSwaziland presented him with a R1 million cheque as a birthday present, @PanMacmillanSA which supplies many schools in #eSwatini with book gave him R394K.

The information is out there. Dig! 👏🏾
If you see on the @RoyalLeeches page. A lot of the watches are from Jacob & Co. Why? @amaBhungane investigated a few years ago. mg.co.za/article/2015-1…

#KingMswati’s business dealings are hidden in plain sight, they just need to be connected to present the full picture.
Read 4 tweets
Phumzile Van Damme Profile picture
14 Jun
“Around the world, governments are “taking on” the tech industry, with data governance & anti-competitive practices. A growing number of data experts & civil rights activists are pushing for new ways of controlling how data are collected, processed & used” flip.it/4dk_M6
“The challenge for data rights advocates, economists, and governments is in developing ways of democratizing the data economy so that societies as a whole can leverage more benefit from the data revolution.”
“Innovations to redress the imbalance of the data economy range from top-down government interventions, such as regulatory reforms, to bottom-up civil society-led actions, where “data stewardship”....which give people more control. “
Read 4 tweets
Phumzile Van Damme Profile picture
14 Jun
This is why social media platforms need human moderators in addition to AI. AI cannot detect nuance. The money is there to hire moderators and country-specific ones in particular. In South Africa those who cater for all 11 languages. flip.it/rkpP-8
“...language AI technology, still struggles with one of the most basic applications. In a new study, scientists tested four of the best AI systems for detecting hate speech and found that all of them struggled in different ways to distinguish toxic and innocuous sentences”
“The results point to one of the most challenging aspects of AI-based hate-speech detection today: Moderate too little and you fail to solve the problem; moderate too much and you could censor the kind of language that marginalized groups use to empower and defend themselves.”
Read 4 tweets
Phumzile Van Damme Profile picture
14 Jun
“...a take-home kit that includes a pulse oximeter, a disposable Bluetooth-enabled sensor patch, and a paired smartphone. The software takes data from the wearable patch and uses machine learning to develop a profile of each person’s vital signs.” flip.it/AZbNcq
“The monitoring system alerts clinicians remotely when a patient’s vitals— such as heart rate—shift away from their usual levels.”
“Some hospitals and health systems have dramatically scaled up the use of wearables and other mobile health technologies to remotely observe their vital signs around the clock.”
Read 4 tweets

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