Italian-born, American sculptor Arturo Di Modica felt indebted to USA for welcoming him and enabling his success, and wanting to give something back to the country. So, he conceived the 16-foot bronze 'Charging Bull' sculpture and worked on it for 2 years using his own money. 1/6
2/6 He spent a few nights observing the police patrol outside on Wall Street and left the sculpture outside the New York Stock Exchange Building overnight as a gift on December 15, 1989! The New York Stock Exchange got it removed the next day, but following public uproar, it
3/6 was officially installed at Bowling Green, a park in the financial district in Lower Manhattan.
There is a curious tradition/belief that rubbing the bull's testicles/balls brings luck and prosperity! :) It seems this belief is particularly more prevalent among tourists from
4/6 South America and Asia. In fact, Brazilian businessmen are known to rub their briefcases against the giant genitalia for financial luck!
Why this introduction to the bull's balls bringing luck? Here's why!
Apertura, an Argentina-based business and financial magazine, recently
5/6 wanted to celebrate its 38th anniversary. They roped in the Argentinian agency The Juju and did this - you have to see it to believe it :) Totally bizarre idea, but hey, if the magazine's target audience held that belief, from their perspective, this is highly ingenious :)
6/6 Related: I had written about their fantastic creativity recently -

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More from @beastoftraal

8 Jul
Keywords in today's headlines across English newspapers - a thread:
The Times of India - Reset
The Economic Times - Fresh faces
Hindustan Times - Booster shot
Indian Express - Delete and reset
1/5 ImageImageImageImage
2/5
The Hindu - Shown the door, rejigs
New Indian Express - Clean up, shake-up
Mint - revamps, reshuffle
Business Standard - ousted, recast ImageImageImageImage
3/5
Financial Express - Rejig
Hindu BusinessLine - New faces, old guard out
Telegraph - Snow White and 12 dwarfs
Asian Age - Dropped, elevated, shakeup ImageImageImageImage
Read 5 tweets
8 Jul
I'm reasonably sure that most of you would be fans of Marvel, the comics, and the films. But, do you know about Marvel, the workplace?
Consider this:
1. Sophia Di Martino, who plays Sylvie Laufeydottir (a variant of Loki Laufeyson) in the TV series Loki, auditioned for the 1/7
2/7 show (without knowing what the show actually was) in September 2019 when she was heavily pregnant. So, instead of an in-person audition, she sent a tape of her acting out a scene (that we see as the important 'train scene' - no spoilers). She got the role!
3/7
2. When the shooting started, in February 2020, Sophia was, in her own words, "4 months postpartum! Hopeful, naive and VERY unfit". But the stunt team at Marvel Studios worked their way around this and made her feel comfortable!
Read 7 tweets
6 Jul
Advertising schools frequently create speculative work for famous brands and share them online as a way to get some fame for the school and for students (who could then be hired by leading agencies). 2 such spec works by 2 ad schools caught my attention for the creativity. 1/7
2/7 The first is ACC Grannot, an ad school based out of Tel Aviv, Israel. The school's student Maya Pardo recently created a spec print ad to promote (and popularize) Apple's family sharing plan that allows you and up to five other family members to share access to Apple
3/7 services like Apple Music, Apple TV+, Apple News+, and Apple Arcade. To introduce and induce interest in the idea, Maya uses Apple's logo with a very simple and inventive twist - you'd hand over your apple for a bite only to someone very close to you! It's a brilliant visual Image
Read 7 tweets
26 Jun
Our Law Minister's claims are seriously stretched and silly. To frame a copyright-DMCA notice as a personal agenda against him by Twitter is absurd. Tons of others got similar DMCA notice recently, including me. I got it because I had shared an ad that used the song by 1/5
2/5 Dirge called 'Death in Vegas' that is owned by Sony Music. I didn't even know the ad used that song in the background :) If we need to raise our voice, it should be towards content owners like Sony using brainless intermediaries who don't apply any sense of logic before
3/5 sending DMCA notices via platforms like Twitter (Facebook and Instagram use more sophisticated techniques where they identify the copyrighted sound/music using automated tune-matching systems and mute the sound as soon as the content is posted!). It's not just Twitter.
Read 6 tweets
23 Jun
When Ronaldo famously removed those 2 Coca-Cola bottles off the screen and suggested that people drink 'Agua' (water) last week, I had wondered about the impact if he had also recommended not using single-use plastic bottles! See: bit.ly/ronacola 1/4
2/4 That was, of course, wishful thinking - it's pathbreaking enough that our idols talk about one evil at a time.
But it is fantastic to see IKEA latch on to that thought. IKEA's Canadian ad agency Rethink came up with a topical rejoinder to the Rona-Cola episode.
3/4 They renamed one of their reusable water bottles 'Cristiano' to add the sustainable element I had wished for.
There's just one small problem - when I searched for 'Cristiano' on IKEA Canada, there is no result! The bottle continues to be called 'Korken' as far as I see. ImageImage
Read 4 tweets
19 Jun
The power and longevity of a memorable brand jingle!
There is a story behind why was this jingle conceived.
In 1976, the Central Excise Department sent a show-cause notice to Vicco Laboratories as to why Vicco Vajradanti (toothpaste) and Vicco Turmeric (cream) should not be 1/7
2/7 considered as cosmetic products instead of ayurvedic products and taxed accordingly. The commissioner had then ordered in 1977 that these products be taxed as per the 'cosmetics' rate.
Vicco challenged this order in a civil court in Thane, 1978. In 1982, the dispute was
3/7 settled in favor of Vicco. The Excise Department appealed to the Bombay High Court.
In 1988, the Bombay High Court too judged in favor of Vicco, holding that these were indeed ayurvedic medicines.
But in 1986, under the newly introduced Central Excise Tariff Act 1985, the
Read 7 tweets

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