Advertising schools frequently create speculative work for famous brands and share them online as a way to get some fame for the school and for students (who could then be hired by leading agencies). 2 such spec works by 2 ad schools caught my attention for the creativity. 1/7
2/7 The first is ACC Grannot, an ad school based out of Tel Aviv, Israel. The school's student Maya Pardo recently created a spec print ad to promote (and popularize) Apple's family sharing plan that allows you and up to five other family members to share access to Apple
3/7 services like Apple Music, Apple TV+, Apple News+, and Apple Arcade. To introduce and induce interest in the idea, Maya uses Apple's logo with a very simple and inventive twist - you'd hand over your apple for a bite only to someone very close to you! It's a brilliant visual
4/7 device that does the job really well along with the phrase 'Apple Family Sharing'!
The second is from VIVA Institute of Applied Art, Mumbai, affiliated to University of Mumbai. Daniel Luis, the student, has created a series of spec work to promote Mattel-owned Pictionary.
5/7 The simple idea is that what we draw as part of Pictionary is not really art, but they get the job done and are a kind of art in themselves that we, as a family (or a set of players) could reminisce later about the good times we had.
I could totally relate to the sentiment -
6/7 my drawing skills, particularly in Pictionary, are horrendous. When we play Pictionary as a family, I'm usually the butt of all bad-drawing jokes since they look completely like the extreme opposite of what I want to convey. But those goofy drawings enter family lore and are
7/7 remembered for a very long time :)
There's a lot of creativity even in the copy, beyond the simple idea that is very scalable.
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I'm reasonably sure that most of you would be fans of Marvel, the comics, and the films. But, do you know about Marvel, the workplace?
Consider this: 1. Sophia Di Martino, who plays Sylvie Laufeydottir (a variant of Loki Laufeyson) in the TV series Loki, auditioned for the 1/7
2/7 show (without knowing what the show actually was) in September 2019 when she was heavily pregnant. So, instead of an in-person audition, she sent a tape of her acting out a scene (that we see as the important 'train scene' - no spoilers). She got the role!
3/7 2. When the shooting started, in February 2020, Sophia was, in her own words, "4 months postpartum! Hopeful, naive and VERY unfit". But the stunt team at Marvel Studios worked their way around this and made her feel comfortable!
Our Law Minister's claims are seriously stretched and silly. To frame a copyright-DMCA notice as a personal agenda against him by Twitter is absurd. Tons of others got similar DMCA notice recently, including me. I got it because I had shared an ad that used the song by 1/5
2/5 Dirge called 'Death in Vegas' that is owned by Sony Music. I didn't even know the ad used that song in the background :) If we need to raise our voice, it should be towards content owners like Sony using brainless intermediaries who don't apply any sense of logic before
3/5 sending DMCA notices via platforms like Twitter (Facebook and Instagram use more sophisticated techniques where they identify the copyrighted sound/music using automated tune-matching systems and mute the sound as soon as the content is posted!). It's not just Twitter.
When Ronaldo famously removed those 2 Coca-Cola bottles off the screen and suggested that people drink 'Agua' (water) last week, I had wondered about the impact if he had also recommended not using single-use plastic bottles! See: bit.ly/ronacola 1/4
2/4 That was, of course, wishful thinking - it's pathbreaking enough that our idols talk about one evil at a time.
But it is fantastic to see IKEA latch on to that thought. IKEA's Canadian ad agency Rethink came up with a topical rejoinder to the Rona-Cola episode.
3/4 They renamed one of their reusable water bottles 'Cristiano' to add the sustainable element I had wished for.
There's just one small problem - when I searched for 'Cristiano' on IKEA Canada, there is no result! The bottle continues to be called 'Korken' as far as I see.
The power and longevity of a memorable brand jingle!
There is a story behind why was this jingle conceived.
In 1976, the Central Excise Department sent a show-cause notice to Vicco Laboratories as to why Vicco Vajradanti (toothpaste) and Vicco Turmeric (cream) should not be 1/7
2/7 considered as cosmetic products instead of ayurvedic products and taxed accordingly. The commissioner had then ordered in 1977 that these products be taxed as per the 'cosmetics' rate.
Vicco challenged this order in a civil court in Thane, 1978. In 1982, the dispute was
3/7 settled in favor of Vicco. The Excise Department appealed to the Bombay High Court.
In 1988, the Bombay High Court too judged in favor of Vicco, holding that these were indeed ayurvedic medicines.
But in 1986, under the newly introduced Central Excise Tariff Act 1985, the
This new ad for Greenpeace, by Studio Birthplace, is a phenomenal work of art! The story is as powerful as the hugely impressive production! The basic story juxtaposes the empty words of the British Prime Minister with a satirical device of millions of plastic waste showering 1/5
2/5 down on him and his press conference. The deluge eventually washes him down the road, into the waiting crowd. The satire is biting and incredibly effective because the team used actual quotes from Boris Johnson and his Government! What is also particularly impressive is the
3/5 exceptional production! The production company Park Village and CGI partners Method & Madness have created an accurate digital version of Downing Street. The deluge is a superb mix of VFX data simulation, high-end CGI, and 3D modeling to depict the 1.8 million kgs of plastic
The devious misdirection of "Modi = India", "BJP = India", "Saying something against BJP/Modi = insulting India" at play very, very clearly. See how he extends criticism of Modi as insulting India. This is the toolkit of BJP to deflect criticism on their party and mascot.
BJP toolkit in action - to conflate "Modi/BJP = India". And any criticism and seeking accountability for BJP's/Modi's monumental, fatal, hubris-filled blunders is equal to affecting India's self-esteem/national image. Nope. India is THE people. Not one Govt./party/man.
Criticising, holding a Govt accountable is part of our duty as citizens. BJP will obviously try to mix India with Modi/BJP so that people hesitate/fear holding the party/man/Govt accountable thinking, "Are we criticizing our country?". That is what BJP wants. Don't fall for it.