Dos Equis grew by 35% when they introduced us to "The Most Interesting Man In The World"
5 key lessons on how to grow your audience:
From the man "whose blood smells like cologne." 🧵
1/ "He can speak Russian... In French"
Speak your audience's language.
•What do they want to learn?
•How will you deliver if they follow?
•How can you help them move from "A" (where they are now) to "B" (where they want to go)
Clearly communicate the value you provide.
2/ "He's won the lifetime achievement award... twice"
Impossible right? Maybe not...
Grow your following by making the impossible seem possible.
Take complex topics & break them down into simple, actionable instructions.
Show people how to do what they don't think they can.