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13 Jul, 7 tweets, 5 min read
If to be "woke" is to be anti-racist, what does it mean to launch an "anti woke" TV channel? joe.co.uk/news/brands-pu… #DontFundGBNews
Within days of launching, GB News commentators were attacking the England football team for taking the knee, and making dangerous claims about COVID19 edition.cnn.com/2021/06/12/med… #DontFundGBNews
But most big brands want to appeal to people from a wide range of backgrounds, not just an "anti woke" niche. For many advertisers, being aligned with such inflammatory and toxic content risks alienating customers and damaging their brand. theguardian.com/media/2021/jun…
How it started... Image
This week's GB News advertisers include @sainsburys @virginmedia @comparethemkt @SC_Leasing @LovelyFloraWor1 & @Trailfinders_ pinknews.co.uk/2021/06/23/ind…
This week's GB News advertisers include @DormeoUK @virginmedia @Halfords_uk & Kardia Mobile (@AliveCor) edition.cnn.com/2021/06/12/med… #WokeWatch #DontFundGBNews
Advertisers know that transphobia is a matter of right and wrong, not left and right. After a GB News contributor quit, accusing the channel of "opening the gates of hell" on transphobia, it's no surprise that so many brands are staying away: pinknews.co.uk/2021/06/23/ind…

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More from @StopFundingHate

Stop Funding Hate Profile picture
13 Jul
Share if you agree that now would be a good time for the Society of Editors to finally sort out their position on UK media racism... theguardian.com/media/2021/mar…
"I have lost confidence in the Society of Editors ever delivering such a statement" theguardian.com/media/2021/mar…
Meanwhile, the UK newspaper industry's Editors Code guidelines *still* have a whole section spelling out that comparing migrants to "cockroaches" is acceptable under their rules: editorscode.org.uk/downloads/code… Image
Read 7 tweets
Stop Funding Hate Profile picture
12 Jul
Twitter and Facebook depend heavily on advertising revenue. If enough big advertisers speak out & take action, these platforms will face strong pressure to stop this abuse #StartSpreadingLove #StopFundingHate cnbc.com/2021/07/12/fac…
"As it is advertisers that fund these platforms, I hope we stand together to hold them to account, unafraid to speak out and demand change"
marketingweek.com/letter-racist-… #StartSpreadingLove
The more big brands speak out, the more of an impact this will have - full list of signatories here. If you work in advertising or marketing you can help by encouraging your clients to join: ==> medium.com/the-conscious-…
Read 4 tweets
Stop Funding Hate Profile picture
14 Jun
This week's GB News advertisers include @OctopusEnergy @OVOEnergy @VodafoneUK and @CoopUK - more background here: stopfundinghate.info/2021/06/14/gb-… #WokeWatch #DontFundGBNews
"GB News: New TV channel launches with technical problems, Covid conspiracies and Nigel Farage" independent.co.uk/news/media/gb-…
If your company buys programmatic advertising from Sky Media, it may be worth checking with them about the risk of your brand ending up on GB News campaignlive.co.uk/article/gb-new…
Read 11 tweets
Stop Funding Hate Profile picture
12 Jun
If to be ‘woke’ is to be anti-racist, then by branding themselves an ‘anti-woke’ TV channel, GB News seem to be making their intentions quite clear... #DontFundGBNews theguardian.com/media/2021/jun…
Great explainer here on the origins of the word "woke": antiracismdaily.com/archives/learn…
"Suddenly, the word woke went from protecting marginalized folk to attacking them for standing up for their rights" antiracismdaily.com/archives/learn…
Read 4 tweets
Stop Funding Hate Profile picture
10 Jun
Our friends @slpng_giants_fr are facing legal threats from two notoriously toxic news outlets following the massive success of their campaign to defund hateful media in France.

But you can't sue an idea - and the campaign to make hate unprofitable is now a global movement... /1
CNews & Valeurs Actuelles may not like it, but the companies we shop with care what their customers think. And the public has every right to speak out & urge brands to stop advertising with these toxic channels... /2 huffingtonpost.co.uk/richard-wilson…
While attacking our friends @slpng_giants_fr, Valeurs Actuelles also make quite an admission: "The outrageous methods used by the Sleeping Giants have met with great success"...

They're lashing out because these campaign tactics work 👏👏👏/3

valeursactuelles.com/societe/valeur… Image
Read 6 tweets
Stop Funding Hate Profile picture
8 Jun
If you've wondered why the UK news industry has such a problem with institutional racism, it's worth remembering that the industry's Editors Code guidelines have a whole section spelling out that comparing African migrants to "cockroaches" is acceptable: editorscode.org.uk/downloads/code…
The UK news industry has specifically gone out of its way to ensure that articles which are "discriminatory against gay people in general, autistic people in general or transgender people in general" are permitted under its "Editors' Code": ipso.co.uk/news-press-rel…
In its decision to permit the publication of articles that are discriminatory towards entire groups of people, the UK news industry has put itself directly at odds with international standards for ethical journalism. For example the IFJ charter: ifj.org/who/rules-and-…
Read 6 tweets

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