Two Golden Rules Of Free Bonuses

==

It's no news that one of the best ways to sweeten a product offer is to add free bonuses.

But...

What you don't know is that the wrong bonus can ruin an already beautiful offer.

If you're going to add free bonuses to you offer, you must do
it the right way by obeying these two rules

#1: They must be valuable.

We know it's free but it has to be valuable enough that you can still sell it for money.

#2: They must be helpful and related to the main product

How?

If you're going to add a free bonus to your offer,
you must make sure that it's related to your product.

You don't sell a car and give out loaves of bread as bonus.

A year's supply of quality engine oil would be a better option.

Again, this bonus must be helpful to the product by actually helping the customer get closer to...
their desires.

For instance,

If you sell fish ponds, a free supply of fingerlings would be a great bonus because...

It's actually helping the customer get closer to their goal of owning a flourishing fish pond.

I believe this is clear enough now.

Go adjust your free bonuses.

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More from @zic_toti

14 May
Have you ever heard of the "Preemptive Strike?"

It's a Copywriting/Selling hack used in knocking out prospect's objections even before they arise

I first discovered it from Brian Tracy and here's how it works...

Let's say you're hired to write a sales letter for the popular 👇🏿
P90X Weightloss program...

And youre asked to present this revolutionary product to the public in such away they'll accept it with open arms

Now, you already know they are going to have a gazillion objections about this new product.

So instead of waiting for them to ask this👇🏿
questions...

You use the Preemptive Strike on them by knocking off all the objections—in order—before they ask them.

For instance,

Let's assume you've successfully pulled them into your copy with a good headline and now, they are diving deep into your lead copy...

As a 👇🏿
Read 8 tweets
12 May
Book Thread y'all!!

Shall we?

Leggo 🔥

On Success Mindset:

Think and Grow Rich by Napoleon Hills

amazon.com/Think-Grow-Ric…
The Alchemist by Paulo Coelho

amazon.com/Alchemist-Paul…
Rich Dad Poor Dad by Robert Kiyosaki

amazon.com/Rich-Dad-Poor-…
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11 May
Three Reasons Why Your Sales Are Suffering & How To Fix It Now

===

Okay, no time for intro. Let's dive in immediately

Reason 1: You're Selling In The Wrong Place

Have you ever seen a private jet ad on Sun Newspapers or a Rolls Royce ad on Instagram?

Definitely not!

Why?
Because they know their target audience don't spend time scrolling through Instagram and Twitter.

You'll only find their ads on publications like Robb Report. Because that's what the affluent read.

Now moving over to you...

Do you know where your audience spend most of their👇🏿
time?

Do you know what blog post, podcast and social media platform they spend their time?

Find these platforms and milk the hell out of it.

Reason 2: You're selling to the wrong audience

You can't sell stocks to high school students

They don't give a hoot about those and👇🏿
Read 9 tweets
4 May
How To Craft God-level Copy Headlines In 3 Minutes...without Looking At Swipe Files or Writing 20 Extra Headlines

==

If you dread the idea of writing a dozen headline before picking one, then the RTO headline is exactly what you need.

I discovered it about 2 years ago, from
the Kopywritingkourse.com

It takes about 5 seconds and has proven to work time after time.

That said, let's dive in...

RTO stands for Result, Time and Objection.

R is the result your prospects longs for

T is the time required to get the result

O stands for the objection👇🏿
your prospects has in her head.

For instance,

Let's say you have a weight loss program you want to sell...

The Result here is a Ripped Sexy Body.

Time is 12 weeks (based on your product).

Objection is Workout & Extreme Diet plans.

Putting it all together, you get:
Read 6 tweets
3 May
How to Sell Regular "Me-too" Products At Premium Prices And Still Snatch Customers Away From Your Competitors...Without Hiring Influencers

==

If you sell regular products like hair, shoes, bags, etc, by now you should know the ball game in your space is different

It's 👇🏿
survival of the cheapest price

...and what do you get from that?

Slimmer profit margins.

If you're going to be a huge player in your space, you don't want to join your competitors in this dirty price war.

You have to take the game up a bit, by...

Creating offers that scare👇🏿
away your competitors, suck in more customers and double your profit without reducing your price by 1 kobo.

A good offer is what separates a real business owner from a "seller".

An offer is simply a value proposition for the product you're selling.

(It's the way you present
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1 May
5 Obvious (but regularly ignored) Questions to Answer In your Copy Research

==

Everyone keeps talking about research!

But what they've failed to show you is what you should be looking out for when you open browser to do your research.

In this short thread,
I'll show you five important questions you must answer during your research.

Q1: Who is my customer?

A lot of business people assume they know their customers but most of the time, they are talking crap.

You need to know their age, nationality, gender, personal beliefs,
where they hangout, their current desires, and more.

There are so many tools that can help your discover this.

For instance:

• Facebook audience insight
• Online forums eg. Nairaland
• Social media groups
Etc

The truth is...

If you don't know who exactly you're👇🏿
Read 9 tweets

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