Have you ever heard of the "Preemptive Strike?"
It's a Copywriting/Selling hack used in knocking out prospect's objections even before they arise
I first discovered it from Brian Tracy and here's how it works...
Let's say you're hired to write a sales letter for the popular 👇🏿
It's a Copywriting/Selling hack used in knocking out prospect's objections even before they arise
I first discovered it from Brian Tracy and here's how it works...
Let's say you're hired to write a sales letter for the popular 👇🏿
P90X Weightloss program...
And youre asked to present this revolutionary product to the public in such away they'll accept it with open arms
Now, you already know they are going to have a gazillion objections about this new product.
So instead of waiting for them to ask this👇🏿
And youre asked to present this revolutionary product to the public in such away they'll accept it with open arms
Now, you already know they are going to have a gazillion objections about this new product.
So instead of waiting for them to ask this👇🏿
questions...
You use the Preemptive Strike on them by knocking off all the objections—in order—before they ask them.
For instance,
Let's assume you've successfully pulled them into your copy with a good headline and now, they are diving deep into your lead copy...
As a 👇🏿
You use the Preemptive Strike on them by knocking off all the objections—in order—before they ask them.
For instance,
Let's assume you've successfully pulled them into your copy with a good headline and now, they are diving deep into your lead copy...
As a 👇🏿
Copywriter, you know the next question coming to their mind would be:
"Who is this person and why should I even listen in the first place?
Instead of waiting for the question, you go:
"In a minute, I'm going to show you how to get a sexy ripped body in 90days using the new
"Who is this person and why should I even listen in the first place?
Instead of waiting for the question, you go:
"In a minute, I'm going to show you how to get a sexy ripped body in 90days using the new
P90X formula but first...
Let me introduce myself"
See..
Before they even get to ask who you are, you strike down that objections.
Then after that, you know the next questions is:
How did you come up with this formula?
And
How does it work?
Then you go...
5 years ago,
Let me introduce myself"
See..
Before they even get to ask who you are, you strike down that objections.
Then after that, you know the next questions is:
How did you come up with this formula?
And
How does it work?
Then you go...
5 years ago,
I was fat, depressed and almost on the verge of taking my own life because my husband wouldn't touch or even look at me.
I had just had my third son and
Blah blah blah..."
Then after that...
You tell the story of how you hit the Plato effect in your Weightloss journey and...
I had just had my third son and
Blah blah blah..."
Then after that...
You tell the story of how you hit the Plato effect in your Weightloss journey and...
How—with the help of P90X formula developed by your Jewish personal trainer— you were able to overcome it.
After that...
You now describe how this new product works and it keeps going.
I can go on and on about this but I'm sure you get it now.
The rule of the Preemptive
After that...
You now describe how this new product works and it keeps going.
I can go on and on about this but I'm sure you get it now.
The rule of the Preemptive
Strike is to dictate a coming objection by your prospect and knock it off IMMEDIATELY.
Now, go work on that.
Now, go work on that.
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