Thread by @AlexAndBooks_

I've built an audience of 175k+ followers:

• Instagram = 133k+
• Twitter = 32k+
• Tiktok = 14k+

Here are 5 things you SHOULD DO & 5 things you SHOULDN'T DO as a content creator:

1) Have a uniform brand

Have a consistent brand across all your social media platforms.

You want your brand to be easily recognizable regardless of what platform someone's on.

People like certainty & stability–use the same username, images, and bio descriptions.

2) Overlap your audience

Once you built up an audience on one platform, work to have them follow you on other platforms.

-Link to your YT channel on Twitter
-Put your IG handle in your TikTok bio
-Have a swipe-up link on Instagram to your Twitter page

3) Batch your content creation

It’s more effective to focus on the same task than to switch tasks.

If you’ve written one thread, it’s easier to start the next one than to switch to recording a YouTube video (you’ll have to set up the camera, mic, and other equipment to start).

4) Keep a smile folder

A Smile Folder is a folder with screenshots of all the nice comments & messages you’ve received from followers.

It serves two purposes:

1. It will boost your mood when you're feeling down.
2. You can use it as testimonials for your products/services.

5) Focus on the process & not the goal

Goals are great to have but they don't do much for your growth.

Instead, focus on the process.

If you want to grow on Twitter, focus on sharing 3-4 amazing posts a week instead of setting a goal of gaining 3k followers a month.

6) Don't post anything you wouldn't want your mom to read

In today’s world, you must be careful with what you post because there’s a good chance it will live online forever.

Be smart about what you post, comment, or even write in your DMs.

Nothing is fully private online.

7) Don't get into arguments online

Some people enjoy starting fights or trolling, and other people won’t change their minds no matter what you say.

Don’t entertain people in either of those two categories. Just ignore them.

Be a content creator, not a content debater.

8) Don't forget your CTA in a viral post

If your post goes viral, take advantage of all those eyeballs.

Tell people to:

-follow you
-buy a product
-or join your newsletter

You’ve already done the hard part of getting people’s attention, now direct it while you have it.

9) Don't babysit your posts

Constantly checking how many likes you’re getting won’t make the number grow larger.

It will give you a dopamine rush but it's not productive. Only creating content will help you grow your audience.

Be a content creator, not a content checker.

10) Don't become addicted to the digital world

Social media companies have some of the world's top scientists working on getting you to spend as much time as possible on their apps.

Have a life outside of social media and make time for close friends, family, & loved ones.

That's it for now!

Want more social media tips?

Check out my ebook "12 Universal Laws of Social Media Creation."

The book has in-depth lessons, case studies of each law, and actionable advice you can apply to grow your following today.

Get it here:

gumroad.com/l/UwBxHk

TL;DR:

1) Have one brand
2) Overlap your audience
3) Batch your content creation
4) Keep a smile folder
5) Focus on the process
6) Don't get into arguments
7) Don't write anything dumb
8) Don't forget your CTA
9) Don't babysit your posts
10) Don't become addicted to SM