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15 Jul, 10 tweets, 2 min read
Will a new airline company take off in #India right in the middle of a pandemic?

A thread.
News flying in from the aviation industry suggests that the big bull of Dalal Street, Rakesh Jhunjhunwala, is planning to invest up to Rs. 260 crores in a new low-cost airline called “Akasa” with Mr. Vinay Dube (ex CEO of Jet Airways and GoAir) as its tentative head.
And you must be wondering - Why would they try to set up a new airline bang in the middle of a pandemic?

Sounds like a terrible idea, no?
Everyone can see how the major players - Indigo, GoAir, and the likes have had a horrid time in dealing with the after-effects of the pandemic.

But this in itself has positioned as an opportunity for new entrants. How?
The thing is, most airlines don't buy aircraft, they take them on lease. And these leasing companies were betting big on 2020, which fell flat on their face. So they already have the aircraft, albeit sitting idle, as no one's buying them.
Which is why they're luring new customers by offering deep discounts. A McKinsey report suggests that while the monthly lease rate of a 2016 vintage Boeing 777–300ER aircraft was around $1.2 million in 2019, the same has now fallen to less than $800,000.
And if you take a closer look, it's not just the aircraft available on a bargain - even pilots and crew are willing to take pay cuts to get work.
More importantly, with boatloads of debt that the incumbents have undertaken to stay afloat, the only way to negate the rising interest cost accruing out of this is to raise ticket prices. And this is something that will make them less competitive compared to a new entrant.
So yeah, it does seem like this could be the best time for Akasa to take off and make a dent in the Indian market soon enough.
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Finshots wants to help people make better financial decisions. We don't want to stop at just financial news. And so, we have introduced Ditto (bit.ly/2TzRPAv), an advisory platform that helps people make better insurance decisions. Do check it out!

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More from @finshots

13 Jul
How an experiment to ban alcohol backfired.

A thread.
In the 1920s, the US #government decided to ban the manufacture & sale of alcohol to reduce crime rates.

But “the noble experiment,” as it came to be known, cost more than $300M to enforce, lasted for just a decade and the federal government lost $11B in tax revenue.
So what went wrong?

For starters, this prohibition proved to be bad for the #economy - thousands of jobs were lost when breweries, distilleries, and pubs shut down. Restaurants couldn’t make enough money without liquor sales either.
Read 10 tweets
11 Jul
Understanding Zomato's Unit economics and figuring out why it's the key to a profitable future. A thread🧵
Unit economics (in this instance) means measuring business performance by comparing the revenues and costs involved in processing a single order. And if you want to understand what that means, consider the example below.
Each time you place an order, you pay a certain sum to Zomato (less of all discounts). Zomato then takes a cut and they promptly transfer what’s left to restaurants. It's an oversimplification, but it will have to do for now
Read 18 tweets
9 Jul
Ever wondered what's the psychology behind free samples?

Here's all you need to know 🧵...
Milton Friedman once said that there is no such thing as a free lunch. But if you think about the freebies that brands offer us, you might feel otherwise.
We’re talking about free samples, trial packs, & testing kits. Do companies really want you to test their product and make an informed decision, or is there something more at play here?
Read 12 tweets
7 Jul
"How are you going to monetize Finshots?"

"What are you going to do for money?"

"Finshots, tell us what is your business model?"

A thread...
We've received so many questions about this that we feel compelled to address this bit now.

For the longest while, we've wanted to keep Finshots free. No ads. No subscriptions.
And it isn't because we are a not-for-profit. (We aren't). But, because we wanted to try a different approach. An approach that involves building an active community of like-minded people.
Read 6 tweets
6 Jul
Thread.

#India is the world's third-biggest e-waste generator, producing over 3.23 million metric tonnes of e-waste per year, behind the US and China.

What's e-waste?
💡Simply put, it's the accumulation of old phones, cameras, TVs, computers — discarded products made of plastic and toxic compounds.

Folks handling this waste (usually women and kids) are routinely exposed to toxic heavy metals, which is a big health hazard.
👉In fact, between 2018 and 2020 our e-waste generation rose by ~ 43%.

And given that the pandemic has induced an increase in the use of electronic devices and there's a smartphone revolution brewing in the country, the problem is bound to accentuate in the near future.
Read 10 tweets
2 Jul
If you're looking for some entertaining Friday movie watches, we've got you covered.

Here's a thread on some of the best business/finance movies you must watch 🍿...
1. The Big Short (2015)

The Big Short is by far the most entertaining take on the 2008 financial crisis.

Written in a humorous and quick-witted way, it explains obtuse financial terminologies as well as the absurd and borderline criminal ways of the financial sector.
It is packed with a star-studded cast along with celebrity cameos of Margot Robbie, Selena Gomez, and Anthony Bourdain who explain some really complex financial concepts using a very un-Wall Street style.

👉Where to watch - Amazon Prime Video
Read 14 tweets

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