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Trung Phan 🇨🇦 Profile picture
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15 Jul, 4 tweets, 2 min read
Apple’s first CEO was named — you can’t make this up — Michael Scott.

When Apple went public in 1980, he owned 5.6% of the company ... compared to Steve Jobs (15.0%) and Steve Wozniak (7.9%) Image
More on Markkula, who owned 14% of Apple at IPO:
◻️First outside check ($250k in 1977)
◻️Was one of first 3 employees and owned up to 30% of Apple
◻️ Big early contributions and actually hired Michael Scott
businessinsider.com/the-first-10-a… Image
Here’s the Apple Michael Scott. He left Apple in 1981 (replaced by Markkula as CEO): en.wikipedia.org/wiki/Michael_S… Image
No wonder the iPad is “paper thin” Image

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More from @TrungTPhan

Trung Phan 🇨🇦 Profile picture
17 Jul
In 2004, Elon Musk and Jeff Bezos met for a meal to discuss space.

It was one of their few in-person interactions.

That conversation perfectly captures the different approaches they've taken to space (and why SpaceX has pulled ahead of Blue Origin).

Here's the story 🧵 Image
1/ For Bezos, the path to the meeting began in 1999 when he and famed sci-fi author Neal Stephenson watched the film "October Sky" (about NASA engineer Homer Hickam)

After the viewing, the Amazon founder told Stephenson he always wanted to start a space company... Image
2/ ..and Stephenson said "why don't you start today?"

Stephenson -- author of classics such as "Snow Crash" -- was hire #1 and put together a team of thinkers and engineers.

Blue Origins was incorporated in Sept 2000. Bezos checked in one Saturday a month to talk shop. ImageImage
Read 23 tweets
Trung Phan 🇨🇦 Profile picture
13 Jul
In less than 2 years, Disney+ notched 104m subscribers and is prob worth $100B+ as a standalone entity.

How did Disney build a Netflix competitor so fast? By acquiring a tech firm spun out from MLB (yes, Major League Baseball) for $2.6B.

Here's the story 🧵
1/ It starts in 2000: the height of Dotcom.

MLB Commissioner Bud Selig wants to consolidate digital rights and create websites for the league's 30 teams.

To make sure the project is "fair" to every team, he creates an independent arm: MLB Baseball Advanced Media (BAM).
2/ To fund BAM, Selig asks for a $4m commitment ($1m per year for 4 years) across all 30 teams = $120m.

The first big project -- MLB .com -- is outsourced to a consulting firm. It's a complete disaster.

Lesson learnt: BAM will now create everything in-house.
Read 23 tweets
Trung Phan 🇨🇦 Profile picture
12 Jul
Live footage of Elon in court this morning defending Tesla’s 2016 acquisition of SolarCity for $2.6B.
No word if Elon wore the Wario costume in court…but he did call the opposing lawyer a “bad human being”

apnews.com/article/busine…
Sad to say: here is a court drawing of Musk in court talking the Tesla/SolarCity deal...not even a Wario hat :(
Read 4 tweets
Trung Phan 🇨🇦 Profile picture
9 Jul
In 1981, Absolut Vodka launched the longest-running ad campaign ever.

The Swedish brand produced 2k ads over 25 years, all in the same format. Its success -- with help from Andy Warhol -- is a testament to simplicity and the persuasive power of repetition.

Here's the story 🧵
1/ Absolut Vodka was founded in 1879 by Lars Olsson Smith.

The brand would become a Swedish staple but didn't venture outside the country's borders for a century.

In 1979, Absolut entered a crowded US vodka market with no brand equity and a plain-looking product.
2/ While vodka brands competed on taste, ad agency TBWA advised Absolut to market itself on the aesthetics of its bottle (designed as a 19th-century Swedish pharmacy vial).

The first ad -- in 1981 -- was the bottle matched w/ a pun ("Absolut Perfection"). No models. No celebs.
Read 14 tweets
Trung Phan 🇨🇦 Profile picture
9 Jul
Stumbled into maybe the greatest Spotify playlist ever
This playlist goes very very hard (“Sweet Caroline”, check)
You’re welcome: open.spotify.com/user/666welhwv…
Read 4 tweets
Trung Phan 🇨🇦 Profile picture
8 Jul
Jack Dorsey doesn’t use a laptop or tablet. All work done on the phone, to avoid distractions. Kinda baller.
This might be the better productivity move: only 2 hours on Twitter a day LOL

businessinsider.com/jack-dorsey-ip…
Here’s his home screen from a few years back.

He’s a *huge* fan of Notes (it’s in the home area) and has a work folder with Apple’s productivity and Google Workspace apps.

Still the same @jack ?
Read 5 tweets

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