If you are struggling to make consistent product sales / land high paying clients
This is for you...
// THREAD //
To make things extremely simple, we are going to turn your entire marketing strategy into a one-sentence description.
This will help you regain clarity when you fall off track.
I learned about this sentence from Dan Henry
Before we dive into what it actually is, we need other parts of our marketing locked down.
// Your Ideal Customer //
Your ideal customer is the person you would enjoy working with. They have more than enough funds to afford your service without being needy or annoying.
- Get really good at 2-3 things
- Learn to market those 2-3 things
- Emphasize persistence and iteration
- Cultivate an open yet critical mind
- Learn sales + copywriting
- Lift heavy ass weights
- Go on walks
This is how you get "lucky"
Study:
- People you aspire to be like
- Human nature
- Influence and persuasion
- Practical spiritual teachings
- Psychology
- Funnels / sales processes
- Offer creation
Start:
- A blog
- Social account
- Email list
- Podcast
- Freelancing
- Agency
- Any cash flow biz
Then:
- Productize
- Pursue your interests
- Branch out to other socials/traffic sources
- Invest
- Use leverage to build other businesses
- Write about your learnings
- Do whatever the fuck you want :)