Thread by @emanumiller

Pathetic.

I love @BenAndJerrys ice cream. I'm sure many Palestinians do too. Wouldn't it make more sense to ensure that everyone gets to enjoy ice cream?

It's this kind of stupid, all-or-nothing thinking that led the Palestinians to protest the Argentina national football playing in Jerusalem in 2018.

So Lionel Messi and his teammates didn't come to play in Jerusalem, the game was rescheduled, and a year later they played at a stadium in Tel Aviv.

I remember thinking how idiotic this all was.

Here are two football-mad peoples, surely the best move would be to demand that if Argentina come to play for Israelis, they should for play Palestinians too.

Last year, just before Covid hit, the Financial Times ran a story about how Amazon was delivering for free to settlements, but not to the adjacent Palestinian villages.

Amazon's reaction was smart: it simply extended the free delivery deal to Palestinians, too. No zero-sum thinking here - everyone's a winner.

So what's going to happen next?

It's hard to say, but I suspect that Israel's robust anti-boycott laws will mean that either Ben & Jerry's pull out of Israel altogether, or they follow the path taken by @AirBnB in 2018.

Back then, the accommodation booking site announced a similar decision, only to very publicly retract after facing a severe public backlash and the threat of legal action on several fronts.

For the sake of Israelis and Palestinians, re-think your approach, @BenAndJerrys.

You can do much, much better than this.