@Axelisys@coopuk .@CoopUK have been among the most prolific funders of toxic media that we've seen, despite the overwhelming vote for Responsible Advertising at the 2018 AGM. Coop claim to want to be "anti-racist in all we do" but their advertising tells a different story. blog.coop.co.uk/2020/09/24/our…
@Axelisys@coopuk Our volunteers haven't reported any Coop ads on GB News this week, but based on their public statements we expect @CoopUK to be advertising again on GB News soon, notwithstanding this issue: newsweek.com/trump-russia-j…
@Axelisys@coopuk And a more recent update here in Ethical Consumer about the actions of the Coop Board and Management following that 2018 AGM vote. Unfortunately @CoopUK chose not to respond when approached for comment on this issue by @EC_magazine: ethicalconsumer.org/retailers/gb-n…
@Axelisys@coopuk@EC_magazine By contrast, other cooperatively-run companies independent of @CoopUK - such as @CooperativeBank - have made it clear that they are now taking ethical factors - and company values - into account when deciding where to advertise, as are many leading brands.
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So @Discovery talk about "bringing the world a little closer together" & say that "We stand for equity, inclusion, and mutual respect". How do they square this with investing in a TV channel accused of "opening the gates of hell" on transphobia? pinknews.co.uk/2021/06/23/ind…
.@Discovery say they are "proud to play an important role as the most-trusted portfolio of family-friendly brands around the globe". Meanwhile over at their controversial UK TV channel, GB News: theguardian.com/media/2021/jul…
Share if you agree that now would be a good time for the Society of Editors to finally sort out their position on UK media racism... theguardian.com/media/2021/mar…
Meanwhile, the UK newspaper industry's Editors Code guidelines *still* have a whole section spelling out that comparing migrants to "cockroaches" is acceptable under their rules: editorscode.org.uk/downloads/code…
Within days of launching, GB News commentators were attacking the England football team for taking the knee, and making dangerous claims about COVID19 edition.cnn.com/2021/06/12/med…#DontFundGBNews
But most big brands want to appeal to people from a wide range of backgrounds, not just an "anti woke" niche. For many advertisers, being aligned with such inflammatory and toxic content risks alienating customers and damaging their brand. theguardian.com/media/2021/jun…
The more big brands speak out, the more of an impact this will have - full list of signatories here. If you work in advertising or marketing you can help by encouraging your clients to join: ==> medium.com/the-conscious-…
If your company buys programmatic advertising from Sky Media, it may be worth checking with them about the risk of your brand ending up on GB News campaignlive.co.uk/article/gb-new…
If to be ‘woke’ is to be anti-racist, then by branding themselves an ‘anti-woke’ TV channel, GB News seem to be making their intentions quite clear... #DontFundGBNewstheguardian.com/media/2021/jun…
"Suddenly, the word woke went from protecting marginalized folk to attacking them for standing up for their rights" antiracismdaily.com/archives/learn…