@Axelisys @coopuk .@CoopUK have been among the most prolific funders of toxic media that we've seen, despite the overwhelming vote for Responsible Advertising at the 2018 AGM. Coop claim to want to be "anti-racist in all we do" but their advertising tells a different story. blog.coop.co.uk/2020/09/24/our…
@Axelisys @coopuk Our volunteers haven't reported any Coop ads on GB News this week, but based on their public statements we expect @CoopUK to be advertising again on GB News soon, notwithstanding this issue: newsweek.com/trump-russia-j…
@Axelisys @coopuk More background here on the 2018 Coop AGM vote on Responsible Advertising, which passed with 96% of the vote: stopfundinghate.info/2018/05/25/96-…
@Axelisys @coopuk And a more recent update here in Ethical Consumer about the actions of the Coop Board and Management following that 2018 AGM vote. Unfortunately @CoopUK chose not to respond when approached for comment on this issue by @EC_magazine: ethicalconsumer.org/retailers/gb-n…
@Axelisys @coopuk @EC_magazine By contrast, other cooperatively-run companies independent of @CoopUK - such as @CooperativeBank - have made it clear that they are now taking ethical factors - and company values - into account when deciding where to advertise, as are many leading brands.

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More from @StopFundingHate

18 Jul
If you're a @Discovery customer, staff member or shareholder, you may be surprised to learn that they are a major investor in GB News #DontFundGBNews deadline.com/2020/09/gb-new…
So @Discovery talk about "bringing the world a little closer together" & say that "We stand for equity, inclusion, and mutual respect". How do they square this with investing in a TV channel accused of "opening the gates of hell" on transphobia? pinknews.co.uk/2021/06/23/ind… Image
.@Discovery say they are "proud to play an important role as the most-trusted portfolio of family-friendly brands around the globe". Meanwhile over at their controversial UK TV channel, GB News: theguardian.com/media/2021/jul…
Read 13 tweets
13 Jul
Share if you agree that now would be a good time for the Society of Editors to finally sort out their position on UK media racism... theguardian.com/media/2021/mar…
"I have lost confidence in the Society of Editors ever delivering such a statement" theguardian.com/media/2021/mar…
Meanwhile, the UK newspaper industry's Editors Code guidelines *still* have a whole section spelling out that comparing migrants to "cockroaches" is acceptable under their rules: editorscode.org.uk/downloads/code… Image
Read 7 tweets
13 Jul
If to be "woke" is to be anti-racist, what does it mean to launch an "anti woke" TV channel? joe.co.uk/news/brands-pu… #DontFundGBNews
Within days of launching, GB News commentators were attacking the England football team for taking the knee, and making dangerous claims about COVID19 edition.cnn.com/2021/06/12/med… #DontFundGBNews
But most big brands want to appeal to people from a wide range of backgrounds, not just an "anti woke" niche. For many advertisers, being aligned with such inflammatory and toxic content risks alienating customers and damaging their brand. theguardian.com/media/2021/jun…
Read 7 tweets
12 Jul
Twitter and Facebook depend heavily on advertising revenue. If enough big advertisers speak out & take action, these platforms will face strong pressure to stop this abuse #StartSpreadingLove #StopFundingHate cnbc.com/2021/07/12/fac…
"As it is advertisers that fund these platforms, I hope we stand together to hold them to account, unafraid to speak out and demand change"
marketingweek.com/letter-racist-… #StartSpreadingLove
The more big brands speak out, the more of an impact this will have - full list of signatories here. If you work in advertising or marketing you can help by encouraging your clients to join: ==> medium.com/the-conscious-…
Read 4 tweets
14 Jun
This week's GB News advertisers include @OctopusEnergy @OVOEnergy @VodafoneUK and @CoopUK - more background here: stopfundinghate.info/2021/06/14/gb-… #WokeWatch #DontFundGBNews
"GB News: New TV channel launches with technical problems, Covid conspiracies and Nigel Farage" independent.co.uk/news/media/gb-…
If your company buys programmatic advertising from Sky Media, it may be worth checking with them about the risk of your brand ending up on GB News campaignlive.co.uk/article/gb-new…
Read 11 tweets
12 Jun
If to be ‘woke’ is to be anti-racist, then by branding themselves an ‘anti-woke’ TV channel, GB News seem to be making their intentions quite clear... #DontFundGBNews theguardian.com/media/2021/jun…
Great explainer here on the origins of the word "woke": antiracismdaily.com/archives/learn…
"Suddenly, the word woke went from protecting marginalized folk to attacking them for standing up for their rights" antiracismdaily.com/archives/learn…
Read 4 tweets

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