Thread by @aebridgeman

I have a theory I call the "Chicken Theory."

According to the Chicken Theory, you should always order the less desirable meat (chicken, pork chop/loin, etc) at a restaurant and avoid the high end meats like steak or salmon.

Let me explain... (relates to SMB, promise)

Steak and salmon sell themselves.

There's not much incentive for the chef to spice things up as customers will buy that meal almost regardless of how well it's prepared or seasoned.

This results in a bland steak/salmon that lacks great flavor.

But unless you're making chicken wings, less desirable meats like chicken and pork need to be "pitched" to make it onto someone's plate.

Chicken needs to be marinated, sauced, stuffed, breaded, or seasoned in some unique way to make it an attractive option for customers.

As a result, the chicken entrée tends to be more flavorful and enjoyable than the comparable steak entrée.

Today if given both options, I'll order the chicken over the steak and I end up more satisfied than not with the results.

Owning a SMB is not the steak on the proverbial life menu, as @StrongpointRich, @SullyBusiness, @NickHaschka, and more can attest.

But they, and every podcast guest of mine, often find SMB ownership long-term to be more fulfilling and fruitful than more traditional W2 careers.

Order the chicken!