Want to start a podcast?

I'd love to help, it's easier and cheaper than you think, and I think podcasts are a fantastic way to advance your career.

Here's a thread on the equipment you'll need, software and services I use, and some general tips for running a podcast.
Starting off with equipment. You'll obviously need a microphone, I use the ATR2100.

They're easy to use, sound great, and are durable. I put both of mine in the washing machine after my first episode and I've continued to use them ever since.

They are the Honda Civics of mics.
For recording you have two basic options. Direct cable from your mic to your laptop OR cable to a mobile recorder.

I use a mobile recorder with XLR cables as the quality is slightly higher and I don't have to be distracted by a laptop if I record in-person.
My mobile recorder of choice is the Zoom H4n Pro with a 32gb SD card. Like the mics, it is very simple to use and they are tons of YouTube tutorials for using them.

Pro tip: Get the power cable for it so you never have to buy batteries.
Those are the two main pieces of equipment, your mic and recorder. Other ancillary equipment includes:

XLR cables
Mic stand
SD card
Mic windscreen
Micro-usb cable to connect your mic to your laptop for Zoom audio.
Mobile recorder power cable
Moving to software/services, I initially did all the audio editing myself through Audacity - a free and simple audio editing software, nothing fancy.

But it takes 5-6 hours per hour of recorded time to edit and produce an episode. This was incredibly time consuming initially.
Eventually I wisened up and hired @MathewPassy to handle my audio editing and he does a fantastic job. Not only does he take editing off my plate, but he does it 10x better than I ever did.

Should have done this sooner, but thankful to have him today!
I also produce episode transcripts with a few audiences in mind:

1) Folks who love CTRL-F
2) Folks who prefer reading vs listening
3) Those with hearing disabilities who can't listen to audio

I use Rev .com for my transcripts and they're great and reasonably priced. ($1.25/min)
You also need a place to host your podcast. I use Libsyn and have loved them so far. Old interface, but gets the job done. I pay $15/mo to upload 250mb of new episodes each month. (episodes are 30-60mb)

Some hosts are free, but you're not the customer. I want to be the customer.
Rounding out software and services, my cousin @vidbrid through his new studio Pink Robot Studios handles all my web design and email work for the podcast.

He does a great job and has helped me scale my time incredibly. I highly recommend him!
Ok, that includes equipment, software, and services. Altogether each episode costs between $250-300 to produce. If you chose to do all the work yourself (don't recommend), the cost is nearly $0.

But I love hiring great people to help me produce a better show.
Onto some tips and tricks!

1) I send an email ahead of time to guests with my closing questions and how they should prepare equipment-wise on their end.

Phones today have surprisingly good microphones...
...so I ask them to put their's on a stack of books next to them, turn off WiFi, enable airplane mode, and open Voice Memos to record their audio.

After the recording, they upload the file to Google Drive or Dropbox and email me a link.

Keeps it simple and high quality!
2) It's not live, don't feel bad messing up or stumbling over a question. I do it all the time. Make a note and try again.

Also let the guest know this. Folks are more comfortable talking into a microphone if they know things are edited and can but cut later if need be.
Which leads to 3)

Give your guest a copy of the episode prior to release to get their final sign off. This builds trust and gives them a chance to verify what is about to be published about them publicly.

I want guests excited for publishing and giving them the first look helps
I also want each episode to be a great profile of the guest that they are excited for and proud to release. This only happens imo if they can check the episode beforehand and have the opportunity to ask for changes.
I love podcasting and helping others launch shows. If you have a show you're thinking of putting together, let me know as I'd be excited to help.

Podcasting is really fun and can jumpstart your career in an incredible way, plus it's pretty inexpensive.

Happy podcasting!

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More from @aebridgeman

20 Jul
I have a theory I call the "Chicken Theory."

According to the Chicken Theory, you should always order the less desirable meat (chicken, pork chop/loin, etc) at a restaurant and avoid the high end meats like steak or salmon.

Let me explain... (relates to SMB, promise)
Steak and salmon sell themselves.

There's not much incentive for the chef to spice things up as customers will buy that meal almost regardless of how well it's prepared or seasoned.

This results in a bland steak/salmon that lacks great flavor.
But unless you're making chicken wings, less desirable meats like chicken and pork need to be "pitched" to make it onto someone's plate.

Chicken needs to be marinated, sauced, stuffed, breaded, or seasoned in some unique way to make it an attractive option for customers.
Read 6 tweets
29 Apr
Standing out when reaching out to a potential seller is really hard, and become harder.

BUT there are many creative ways to find sellers and stand out to them that not many folks are trying.

Here are 8 creative ways to find potential sellers.

Long thread! 🧵
1) Industry podcasts.

Many industry podcasts are hosted by owners in that industry. Reach out to them! Podcasters are flattered when you reach out interested in learning about them and their show.

Ask for advice, industry knowledge, and if they're selling their business?
Perhaps even offer to sponsor their show with a message that you're looking to acquire companies in their industry?

Run the ad for 3 months and see how it goes.

Sponsor that industry's top 5-10 shows.
Read 12 tweets
9 Mar
@MikeBoyd shared the playbook on @RealVision to preserve and grow generational, family wealth.

And it was awesome! Mike has been superbly building this guide with The Business of Family podcast.

Here are my notes from the conversation: (long thread)

100+ year old companies are very rare.

Most family wealth is lost by the 4th generation as the family outgrows the wealth and fails to build structures to keep that wealth alive.
Only 30% of intergenerational wealth survives the 1st gen to the 2nd gen.

12% to the 3rd.

3% the 4th.

"Shirt sleeves to shirt sleeves in 4 generations."

Today, 80% of wealth is "new money." Many families today don't know how to steward wealth.
Read 13 tweets
25 Feb
Looking for a company to acquire? Don’t start a search fund, start a podcast.

You’ll get proprietary deals, build industry expertise and credibility, and pay for your search.

Here’s how (long thread!):
Nearly all searchers today start by building email lists and collecting names and phone numbers.

Nothing wrong with that, but it’s becoming a harder channel to make yourself stand out to a seller.
So why start a podcast? Build a new way to get in front of potential sellers.

Instead of you approaching them, make them come to you.
Read 20 tweets
6 Jan
SMB Twitter has been on fire recently with tons of great threads of stories, lessons, and operating advice.

All of these folks are must-follows in this little SMB community of ours.

Here's a few of my recent favorites, let me know if I missed any. (I'm 100% sure I did)
@joshuamschultz had an amazing one this morning on the power of getting to know your team, especially in the first 100 days.

@WilsonCompanies released some of his operating playbook yesterday in this fantastic thread. Just so happens we're recording a podcast today, let me know if you want me to ask him anything specific!

Read 8 tweets
6 Jan
Have any searchers been funded via something like @earnestcapital's Shared Earnings Agreement (SEAL), rather than a traditional search investment?

The SEAL pays a % of owner earnings up to a cap multiple (2-5x investment) and converts to equity in a cap raise.

Could it be used?
The two (SEAL & Trad search) feel pretty similar, but the SEAL would continue paying the investor even if the search failed.

The failed searcher would pay a % of income up to a cap multiple, reducing the "go-to-0" risk to the investor of giving them capital in the first place.
If the search succeeded, the SEAL's % of owner earnings would repay quickly.

Perhaps there are two cap multiples, one for a failed search (say 1.25x) and one for a successful search (3x) to keep incentives aligned without burying a failed searcher in unmanageable debt.
Read 8 tweets

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