Materialism is killing your happiness.
The 4 psychological reasons why you can’t stop buying meaningless stuff.
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The 4 psychological reasons why you can’t stop buying meaningless stuff.
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First off, we've got to know why people are pulled into consumerism
1. Seductive marketing genius
2. Emotional triggers
3. Social media pulling power
4. Societies expectations
Let's get into it
1. Seductive marketing genius
2. Emotional triggers
3. Social media pulling power
4. Societies expectations
Let's get into it
1. Seductive branding
People do their best to avoid the pain of missing a pleasure.
In life, all our actions are associated with pleasure:
- Smokers love picking up a cigarette as it lowers stress
- Eager shoppers enjoy picking up new clothes as it gives them fulfilment
People do their best to avoid the pain of missing a pleasure.
In life, all our actions are associated with pleasure:
- Smokers love picking up a cigarette as it lowers stress
- Eager shoppers enjoy picking up new clothes as it gives them fulfilment
In 2013, Coca Cola introduced the Share a Coke Campaign
Why did this work?
Because people wanted to find that bottle that included their name.
It gives you a personal connection with the brand
The marketing genius was so good because they INVOLVED THE CUSTOMER making it fun.
Why did this work?
Because people wanted to find that bottle that included their name.
It gives you a personal connection with the brand
The marketing genius was so good because they INVOLVED THE CUSTOMER making it fun.
2. When we think of emotional triggers, we include:
Regret
Sadness
Surprised
Happiness
Most of your decisions are swayed by emotional triggers
We just don't know it
In the advertisement below, your opinions on climate change switched once the surprising emotion kicked in.
Regret
Sadness
Surprised
Happiness
Most of your decisions are swayed by emotional triggers
We just don't know it
In the advertisement below, your opinions on climate change switched once the surprising emotion kicked in.
3. Social media
The age of technology has changed brands approach to advertisements
Where your emotions used to be fixed for a longer amount of time, they now change by the second when viewing posts
Dakota wrote a great thread about persuasion:
The age of technology has changed brands approach to advertisements
Where your emotions used to be fixed for a longer amount of time, they now change by the second when viewing posts
Dakota wrote a great thread about persuasion:
https://twitter.com/WrongsToWrite/status/1414940441875648514?s=20
Think about when you're scrolling through Twitter
You see content that brings you:
Anger
Humour
Inspiration
Excitement
Just from reading a single post, your entire mindset can shift from good or bad
Our emotions will lead to irrational decision making.
You see content that brings you:
Anger
Humour
Inspiration
Excitement
Just from reading a single post, your entire mindset can shift from good or bad
Our emotions will lead to irrational decision making.
If you don't want to fall into the materialistic mindset, you have to be very selective with what you consume.
4. Social acceptance
Trying to fit in with each other's lifestyle is draining your wallet and energy.
Every choice you make is affected by “Keeping up with the Joneses”
Trying to fit in with each other's lifestyle is draining your wallet and energy.
Every choice you make is affected by “Keeping up with the Joneses”
Posting on social media: “How will people perceive my life?”
Buying a car: “Is this a good enough standard for my neighbourhood?”
Wearing cheaper clothes: “What if they think I’m struggling financially?
Buying a car: “Is this a good enough standard for my neighbourhood?”
Wearing cheaper clothes: “What if they think I’m struggling financially?
Your life becomes controlled by other people’s thoughts.
Instead of asking: “Is this bringing me long term fulfilment?”
You ask: “Do other people approve of this?”
This becomes a downwards spiral of buying meaningless stuff and seeking validation.
Instead of asking: “Is this bringing me long term fulfilment?”
You ask: “Do other people approve of this?”
This becomes a downwards spiral of buying meaningless stuff and seeking validation.
Lessons:
1. Learn marketing and copywriting so you can understand the strategies used on you.
@wrongstowrite @prosperityonly @loftedlearning are must follow for these topics
2. Follow only meaningful content to you
3. Create content so you can start consuming less in life
1. Learn marketing and copywriting so you can understand the strategies used on you.
@wrongstowrite @prosperityonly @loftedlearning are must follow for these topics
2. Follow only meaningful content to you
3. Create content so you can start consuming less in life
Thanks for reading through this thread
I would massively appreciate a retweet on the first post to give this a boost.
I would massively appreciate a retweet on the first post to give this a boost.
https://twitter.com/SportingCiaran/status/1417836452319309827?s=20
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