The traditional economic boost an election cycle brings to the economy may or may not materialize this cycle due to the exigencies of the pandemic. Mass gatherings are banned so there will be no usual campaign sorties and rallies in the provinces. This…
begs the question how will the campaign be conducted? It will be done online through social media platforms, traditional broadcast outlets such as TV, radio and CATV in the regions where connectivity doesn't exist or is spotty at best. There will be more ads on these platforms
which will fuel temporary employment for those who are adept in digital sales and marketing. It will be an effort on the part of the candidates and the voters to meet halfway and exchange information. There will be an increasing reliance on internal surveys to determine if the
messaging is getting across. You can be sure the data collected at establishments for contact-tracing will be sold or given as a campaign contribution. This will fuel demand for competent data analytics experts who can build a database and design surveys which will determine if
key performance indices are being met on the ground. Local candidates will have the least difficult time as constituents will judge them solely on the basis of their pandemic response. The social amelioration aspect plays a large part here. Any challenger to a local chief
executive will have a hard time if there incumbent has done well. It will actually be pointless seeing as how satisfied constituents will have the "if it ain't broke why fix it thinking." But there will still be the usual election paraphernalia as giveaways to reinforce name-
recall with voters. In this election cycle, communications and messaging are key. Candidates have to be coherent and concise. Majority of the voting population are millennials with short attention spans. It is important to have a campaign platform with plans of action rather than
full of motherhood statements. A disruptive campaign platform which captures the imagination of voters is best. 40M voters are digital natives meaning they are basically tech literate. They will respond to technology-driven reform initiatives. Digitization is the solution to most
of the challenges posed by the pandemic. Candidates need to have an pandemic is endemic mindset moving forward. The hot-button issues are the economy, particularly employment and recovery, education and public health. This is true for both national and local candidates. It will
be an interesting contest because this election cycle may well be the first step taken by both candidates and voters to focus more on issues than popularity.

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More from @marortoll

23 Jul
Where is the substance in this piece by Mang Tonyo? Numbers he cited comes from Ibon's Sonny Africa. That's biased to begin with. Tonyo also displays a lack of grasp of economics and public finance. The basic is, any revenue shortfall of the government is…
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23 Jul
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22 Jul
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21 Jul
Surveys as a deyerminant of voter base isn't accurate. Why? What if the candidate doesn't really have a voter base? As stated in a previous piece, Isko's voter base is Manila. Give him NCR as the benefit of the doubt. Though it is one of the most populous…
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