Thread by @oliverjumpertz

Having a personal brand can make the difference between a 5-figure and a 6-figure job.

It can also make the difference between landing a huge contract or not.

Here are five platforms you can build your personal brand on and what you can do there.

A thread. ↓

1. Twitter

Twitter is an awesome way to make yourself known.

Especially Tech Twitter is a great place to be.

So many humble and awesome people supporting each other and forming a great community.

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Content is short-lived, and you have to provide value consistently, but even 2 or 3 tweets a day can already help you make a name.

280 characters per tweet are not too much, so it's pretty doable.

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-> What you can do there

1. Write about your journey
2. Create visual and textual tips for your favorite programming language
3. Engage with like-minded people and collaborate with them
4. Write threads and explain complex topics as simple as possible

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5. Create short videos where you show how to implement certain things or explain concepts and techniques
6. Talk in Spaces and share your experience with the rest of the community
7. Meme yourself to the top

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2. A personal blog

Blogs are great because, unlike most social media platforms, your content can easily be found through search engines, as long as you apply basic SEO (search engine optimization).

Your content stays permanently and can be read anytime.

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Platforms like Dev .to, Hashnode, or Medium make it easy to get started.

You simply create an account and can write your first article after a few minutes.

A blog takes more time to really gain traction. Platforms help because they already come with an audience.

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-> What you can do there

1. Write about your experience
2. Create tutorials and how-tos
3. Write down your thoughts on a certain topic
4. Help people by writing shorter or longer guides on how to deal with certain problems
5. Persist your Twitter threads there

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6. Share your YouTube videos and post their transcript
7. Engage with your audience by actively encouraging them to comment their thoughts on certain topics

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3. Instagram

Instagram is a visual network.

It's all about images and videos.

Luckily, even textual content can be put on slides and posted as a series of images there.

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Instagram is huge, so you'll have to compete against many other people who create.

But with time, you have a great potential of making yourself known in the community.

A huge community also means your content can spread faster.

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-> What you can do there

1. Post visual programming tips
2. Share slides of useful tips, tricks, or websites
3. Make short videos of websites you build and show how they work
4. Post images of your website designs

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5. Create comprehensive visual guides about concepts and techniques
6. Speak about topics you love in videos, both live and recorded
7. Share images of your personal life

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4. LinkedIn

LinkedIn is actually a professional network, but nowadays, not so much anymore.

There are two categories of people on LinkedIn right now:

1. The "professionals"
2. The creators

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"Professionals" usually post a lot of sales content. This is not the most interesting stuff to ever read on the internet.

But creators provide actual, valuable content, and this is where LinkedIn currently shines.

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You can view LinkedIn like Twitter's brother.

What works on Twitter usually also works on LinkedIn.

And creating good content leads to some great returns.

Organic reach is insane, and content consumers are desperate for creator content.

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-> What you can do there

1. Post visual and textual tips and tricks
2. Write about your journey
3. Post tutorials and how-tos on LinkedIn's internal blogging "LinkedIn Articles"
4. Create slides with valuable information

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5. Post short videos of you explaining concepts and techniques
6. Share your blog articles
7. Engage with your audience by actively encouraging them to comment their thoughts on certain topics

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5. YouTube

Everyone should know YouTube by now.

Interestingly, YouTube recently launched "Shorts" to a broader audience.

These are short videos, like on TikTok, where you can basically do anything.

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The platform is huge, so competition is huge, as well.

But this also allows your content to spread further.

Longer videos take some time to make, "Shorts" might be a great way to get started with video creation.

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-> What you can do there

1. Create videos of you talking about a topic you love
2. Give valuable advice on certain topics you are an expert in
3. Do live coding sessions of you developing a small app
4. Post how-tos, tutorials, and guides

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5. Share animations that explain complex topics in simple terms
6. Interview like-minded people to give others an insight into certain industries or fields
7. Let people participate in your daily life

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6. Thread end

That's it for this thread. I hope you found something valuable for you in it. 💛🙏🏼

Feel free to also share your opinion!

If you enjoyed reading this, leave a like, retweet the first tweet, and follow me (@oliverjumpertz) for more content like this.

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