The trick to serving multiple social media platforms with content is smart - not hard - work.
1. Choose one main platform
2. Create your content for this platform
3. Derive content for other platforms from it
4. Additionally, derive micro-content
A thread. ↓
1. Choose one main platform
2. Create your content for this platform
3. Derive content for other platforms from it
4. Additionally, derive micro-content
A thread. ↓
1. The approach
You want to minimize the work you put into social media.
Your main job is probably not the one of a content creator, but you are something different.
You are a software developer, a marketer, an analyst, or whatever else.
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You want to minimize the work you put into social media.
Your main job is probably not the one of a content creator, but you are something different.
You are a software developer, a marketer, an analyst, or whatever else.
1/16
Most of us have families, hobbies, friends, and what else we also want to take care of.
Doing social media whenever you are not working is definitely not your main goal, I guess, and that's fine.
Thus, minimizing the work while getting a maximum effect is essential.
2/16
Doing social media whenever you are not working is definitely not your main goal, I guess, and that's fine.
Thus, minimizing the work while getting a maximum effect is essential.
2/16
What you want to do is to choose a main medium that best suits your personal likings and skills.
Good writers probably want to write.
People comfortable in front of a camera but bad at writing should perhaps better do videos and photos.
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Good writers probably want to write.
People comfortable in front of a camera but bad at writing should perhaps better do videos and photos.
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Choose your main medium (text, image, or video) and then a platform.
- Twitter, LinkedIn, Facebook, and a blog are great for writing and good for visual content
- Instagram is all about images and videos
- YouTube for videos
- And so on
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- Twitter, LinkedIn, Facebook, and a blog are great for writing and good for visual content
- Instagram is all about images and videos
- YouTube for videos
- And so on
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When you have your main platform, start to create content for it regularly.
Your efforts should go into your main platform.
Make the content good for exactly this platform, and don't worry too much about the other ones for now.
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Your efforts should go into your main platform.
Make the content good for exactly this platform, and don't worry too much about the other ones for now.
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Post your content and let it breathe there.
After you posted this content, you can take a look at what you can extract and put on other platforms.
- Twitter threads can be reposted as blog articles.
- Tweets can be put into images and posted to Instagram.
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After you posted this content, you can take a look at what you can extract and put on other platforms.
- Twitter threads can be reposted as blog articles.
- Tweets can be put into images and posted to Instagram.
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- Transcripts of YouTube videos can be posted on your blog, together with the video
- Individual messages of YouTube videos can be cut out and posted as Tweets, LinkedIn posts, or short-form video
- And many more options
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- Individual messages of YouTube videos can be cut out and posted as Tweets, LinkedIn posts, or short-form video
- And many more options
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You don't even need to alter your content a lot for different platforms.
Extract the content, keep the message, change its packaging, and repost it.
Copy that one tweet's text, put it into a Figma or Canva template, and now you have an Instagram image.
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Extract the content, keep the message, change its packaging, and repost it.
Copy that one tweet's text, put it into a Figma or Canva template, and now you have an Instagram image.
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Often, you can even extract further micro-content from your content.
You can repost individual sections of your YouTube videos as TikTok and YouTube Shorts videos, for example.
The only effort you need to put in is the cutting and editing.
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You can repost individual sections of your YouTube videos as TikTok and YouTube Shorts videos, for example.
The only effort you need to put in is the cutting and editing.
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Let's say you write a thread on Twitter and post it.
There are n individual tweets in it.
If you do it correctly, at least half of those single tweets can also be posted individually later.
The whole thread can additionally be posted to your blog.
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There are n individual tweets in it.
If you do it correctly, at least half of those single tweets can also be posted individually later.
The whole thread can additionally be posted to your blog.
10/16
You can take one, two, or more tweets and create image slides when they form a consistent message.
Put these images on Instagram, then.
You can then also post these n tweets as one post on LinkedIn.
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Put these images on Instagram, then.
You can then also post these n tweets as one post on LinkedIn.
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If you have a Facebook page, cross-post it there, as well.
This way, you already serve 5 platforms and create additional content by putting the hard work in once.
Not that creating images and else doesn't take time. But it's less work than something completely new.
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This way, you already serve 5 platforms and create additional content by putting the hard work in once.
Not that creating images and else doesn't take time. But it's less work than something completely new.
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And by rewriting your existing content from time to time, you also save work.
You usually want to deliver a certain consistent message.
It's impossible to do this over and over again with always unique content.
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You usually want to deliver a certain consistent message.
It's impossible to do this over and over again with always unique content.
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By rewriting it from time to time, you keep the message but change your approach to deliver it.
This can help you reach additional people, all while saving you a lot of additional work.
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This can help you reach additional people, all while saving you a lot of additional work.
14/16
That's it.
A basic but powerful approach that allows you to focus more on what you actually want to do while still marketing yourself effectively.
And as a benefit, everyone profits from it, no matter how many people see your content. Every person helped is a win.
15/16
A basic but powerful approach that allows you to focus more on what you actually want to do while still marketing yourself effectively.
And as a benefit, everyone profits from it, no matter how many people see your content. Every person helped is a win.
15/16
2. Thread end
That's it for this thread.
I hope you found something useful in it for you.
If you enjoyed this read, drop a like, retweet the first tweet, and follow me (@oliverjumpertz) for more content like this.
16/16
That's it for this thread.
I hope you found something useful in it for you.
If you enjoyed this read, drop a like, retweet the first tweet, and follow me (@oliverjumpertz) for more content like this.
16/16
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