The trick to serving multiple social media platforms with content is smart - not hard - work.
1. Choose one main platform 2. Create your content for this platform 3. Derive content for other platforms from it 4. Additionally, derive micro-content
A thread. ↓
1. The approach
You want to minimize the work you put into social media.
Your main job is probably not the one of a content creator, but you are something different.
You are a software developer, a marketer, an analyst, or whatever else.
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Most of us have families, hobbies, friends, and what else we also want to take care of.
Doing social media whenever you are not working is definitely not your main goal, I guess, and that's fine.
Thus, minimizing the work while getting a maximum effect is essential.
4.66 billion of those have access to the internet.
A fraction of those is software engineers. Many of them try to make money somehow.
If you want to stand out, you need to learn to market yourself.
A thread. ↓
1. What is marketing?
"Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
- The American Marketing Society
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And to state it simpler:
Marketing is the art of getting people to know you and to make them curious about you, your services, or your products.
This includes all actions necessary to reach the above.