I've developed over 250+ landing pages.
The most common problem?
Low conversion rates.
These 13 learning will help you increase your conversion rate in 5 min 🧵
The most common problem?
Low conversion rates.
These 13 learning will help you increase your conversion rate in 5 min 🧵
1. Your Story Counts
You’re walking social proof.
If you can tell your story, then you can sell your story.
Your story and evolution prove you can teach someone.
Write it as if you were trying to inspire your younger self.
You’re walking social proof.
If you can tell your story, then you can sell your story.
Your story and evolution prove you can teach someone.
Write it as if you were trying to inspire your younger self.
2. One Value Prop
Your site should focus on selling one value prop.
The rest of your headlines and copy should support this claim.
The more claims, the more confusion.
One claim. One goal.
Your site should focus on selling one value prop.
The rest of your headlines and copy should support this claim.
The more claims, the more confusion.
One claim. One goal.
3. Focus On Your Headlines
People scan websites.
When they scan, 80% of consumers will only read the headlines.
Consumers should read your headlines and be persuaded to take action.
Headlines should say:
- What you solve
- What you do
- What they get
- Result of using it
People scan websites.
When they scan, 80% of consumers will only read the headlines.
Consumers should read your headlines and be persuaded to take action.
Headlines should say:
- What you solve
- What you do
- What they get
- Result of using it
4. Write For One
Don’t write for the masses.
Each visitor is alone with your words.
Write for that one person.
Imagine you’re speaking to your best friend about your product.
Because at this moment, they are.
Don’t write for the masses.
Each visitor is alone with your words.
Write for that one person.
Imagine you’re speaking to your best friend about your product.
Because at this moment, they are.
5. Eliminate Confusion
Your copy should eliminate doubt and confusion.
So, be clear, concise, and obsess over clarity.
Tell the consumer how your product helps them.
What they get.
And how their life will be better.
Leave no room for confusion to create doubt.
Your copy should eliminate doubt and confusion.
So, be clear, concise, and obsess over clarity.
Tell the consumer how your product helps them.
What they get.
And how their life will be better.
Leave no room for confusion to create doubt.
6. Let The Consumer Visualize Themself
Share other’s journey, transformation, and progress so potential customers can imagine themself at the finish line with a gold medal around their neck.
If others did it, so can you.
If I did it, so can you.
Now, it’s your turn.
Share other’s journey, transformation, and progress so potential customers can imagine themself at the finish line with a gold medal around their neck.
If others did it, so can you.
If I did it, so can you.
Now, it’s your turn.
7. Use Data to Back Claims
Amazon puts an emphasis on replacing adjectives with data.
Let the numbers do the talking.
It’ll support your claim.
It’s more powerful to say:
95% of marketers love…
Than
Most marketers love...
Amazon puts an emphasis on replacing adjectives with data.
Let the numbers do the talking.
It’ll support your claim.
It’s more powerful to say:
95% of marketers love…
Than
Most marketers love...
8. Use Repeated Keywords
Talk to your customers, interview them, or survey them.
List the repeated keywords they mention.
Take these same keywords and inject them into your copy.
This will help you direct your words towards your ideal customer.
Talk to your customers, interview them, or survey them.
List the repeated keywords they mention.
Take these same keywords and inject them into your copy.
This will help you direct your words towards your ideal customer.
9. CTA’s Should Remind Consumers of The Value
Instead of being vague, use your CTA as a reminder of what’s on the other end of their action.
It should present the value creation on the other side.
Instead of being vague, use your CTA as a reminder of what’s on the other end of their action.
It should present the value creation on the other side.
10. Sell How You Create an Outcome
Your products make the outcome possible.
But your copy convinces how your product creates the outcome.
Your copy should work cohesively to portray a transformation that hasn’t occurred yet.
Your products make the outcome possible.
But your copy convinces how your product creates the outcome.
Your copy should work cohesively to portray a transformation that hasn’t occurred yet.
11. Make It About The User
“You” is a power word.
Apple used it more than 100+ times on their iPhone 5’s landing page.
The copy focused on the user and not the iPhone.
It catered to their needs and not the product’s features.
“You” is a power word.
Apple used it more than 100+ times on their iPhone 5’s landing page.
The copy focused on the user and not the iPhone.
It catered to their needs and not the product’s features.
12. Inject Social Proof
Social proof is a physiological phenomenon.
People do what others do.
And believe what others have accomplished.
Use this throughout your site to showcase the greatest outcomes becoming a reality by people no different from potential customers.
Social proof is a physiological phenomenon.
People do what others do.
And believe what others have accomplished.
Use this throughout your site to showcase the greatest outcomes becoming a reality by people no different from potential customers.
13. Readability is Key
Consumers don't want to put in an ample amount of effort to read your copy.
So, use short broken sentences.
That are easy to read.
And don't demand too much brain power.
Consumers don't want to put in an ample amount of effort to read your copy.
So, use short broken sentences.
That are easy to read.
And don't demand too much brain power.
Follow me @alexgarcia_atx if you want to turn your marketing dollars into revenue.
Expect more:
- copywriting tips
- growth marketing optimization
- marketing automation
- ad development
- landing page dev
Expect more:
- copywriting tips
- growth marketing optimization
- marketing automation
- ad development
- landing page dev
And if you want tomorrow's newsletter where I'll show 9500+ marketers/founders how to write headlines for their landing pages that drive sales...
Then sign-up here 👇🏽
marketingexamined.co
Then sign-up here 👇🏽
marketingexamined.co
TL;DR
1. Tell Your Story
2. One Value Prop
3. Emphasis on Headlines
4. Write for One
5. Eliminate Confusion
6. Use Visualizations
7. Use Data
8. Use Repeated Keywords
9. CTA Displays Value Creation
10. Sell How The Outcome is Created
11. All About The User
12. Use Social Proof
1. Tell Your Story
2. One Value Prop
3. Emphasis on Headlines
4. Write for One
5. Eliminate Confusion
6. Use Visualizations
7. Use Data
8. Use Repeated Keywords
9. CTA Displays Value Creation
10. Sell How The Outcome is Created
11. All About The User
12. Use Social Proof
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