Search engine marketing (SEM) refers to placing advertisements on search engines like Google
2)Social and Display Ads
Display ads are the banner ads that you see on Web sites all over the Internet. Social ads are the ads on social sites, like those in or near your Facebook and Twitter timelines.
3)Search Engine Optimization
Search engine optimization (SEO) is the process of improving your ranking in search engines in order to get more people to your site.
4)Content Marketing
Write posts that receive hundreds of comments, lead to major publicity, and result in thousands of shares. This massive engagement leads to massive growth.
5)Email Marketing
Email marketing is one of the best ways to convert prospects while retaining and monetizing existing customers
6)Viral Marketing
Viral marketing consists of growing your customer base by encouraging your customers to refer other customers.
7)Engineering as Marketing
Your team’s engineering skills can get your startup traction directly by building tools and resources that reach more people.
8)Business Development
Business development (BD) is the process of creating strategic relationships that benefit both your startup and your partner
9)Affiliate Programs
An affiliate program is an arrangement where you pay people or companies for performing certain actions like making a sale or getting a qualified lead.
10)Community Building
Community building involves investing in the connections among your customers, fostering those relationships and helping them bring more people into your startup’s circle
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2021 is the year marketers prepare for two big changes to come in 2022: the end of third-party cookies and a heap of new privacy regulations.
3/ Make sure that your campaigns in 2021 help you build your first-party data, so you rely less on Other People's Data. The end of third-party cookies will change how digital ads are targeted, tracked and how we attribute results to marketing activity.
1/ 10 Marketing Strategies to Fuel Your Business Growth
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2/ Use social media.
You can't ignore social media. Be authentic. Post your thoughts. Post your products. Post anything that you find relevant and useful that would help your audience either learn more about you and your business, or about the industry that you're in.
3/ Use direct messages on platforms like Instagram and even Snapchat or Twitter to reach out to other successful businesses or even to communicate with potential customers who might be looking for your products and services. This is very powerful marketing.
2/ If you can’t get to ramen profitability with a team of 2 – 4 within six months to a year, something’s wrong. (You can choose not to be profitable, but it must be your choice, not something forced on you by the market).
3/ Split the stock between the founding team evenly.
1/ A Minimum Viable Product Is Not a Product, It's a Process
(Thread)
2/ “You know that old saw about a plane flying from California to Hawaii being off course 99% of the time—but constantly correcting? The same is true of successful startups—except they may start out heading toward Alaska.” —-Evan Williams
It’s the same story again and again.
3/ First, a team comes up with an idea.
Next, they build a minimum viable product (MVP) as a proof of concept, spending a lot of time arguing about which features to include or exclude from the MVP.