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2 Aug, 4 tweets, 2 min read
Marketing Synergy Maps > Marketing Plans

Walt Disney’s in 1957 is the most iconic example.
@ColinandSamir recently showed examples of this with modern media
@mrsharma posted this in his most recent newsletter
If a picture paints a 1000 words...

Then a synergy map paints a 1000 page marketing deck.

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More from @george__mack

George Mack Profile picture
16 Jul
How to understand anybody’s opinion:

• Follow their media diet.
Crazy thought:

Media diet > Food diet

The media diet informs the food diet after all.
A small % of our thoughts are from first principles.

The vast % of our thoughts are mimetic.
Read 4 tweets
George Mack Profile picture
1 Jun
Being productive ≠ Looking productive

Being busy all day can look very productive but can be insanely unproductive.

In contrast, internet rabbit holes can look very unproductive but can be insanely productive.
Knowing this doesn't seem to prevent it either

It STILL looks productive or unproductive - so your mind believes it is.

😅

The only way out of the illusion might be to ignore it and focus solely on historical ROI - rather than how it looks.
It's a weird thought that your brain can lie to itself.

It's a weirder thought that your brain knows it can lie to itself.
Read 4 tweets
George Mack Profile picture
10 May
THREAD: The top 0.1% of marketing mental models.

Compressing a 6-year career into the best 8 ideas:
1. Contrast Is A Drug

• Rolls Royce stopped exhibiting at car shows

• They started exhibiting at private aircraft shows

• "If you've been looking at jets all afternoon, a £300,000 car is an impulse buy. It's like putting the sweets next to the counter" - @rorysutherland
2. The Best Content Involves A Red Pill

• "If you want to build a good podcast, following, or blog - you've gotta create your red pill"

• Hand society something they're not hearing anywhere

• Society says blue pill. Your content says red pill.

(@finnscave via @ShaanVP)
Read 20 tweets
George Mack Profile picture
22 Apr
At the top of Maslow's Hierarchy, there's a hidden door on the roof which reveals a new level:

• Life extension. For yourself and everybody else.

So sad watching people age and die of diseases.
Irony:

The hidden door at the top takes you back to the bottom of the pyramid.

Survival.
Whoever makes breakthroughs in the life extension space will be a trillionaire.

Warren Buffett would give all his money for 10 more healthy years.

But the wins are greater than financial... It's seeing loved ones live longer.
Read 4 tweets
George Mack Profile picture
12 Apr
THREAD: The top 0.1% of ideas I’ve stumbled upon on the internet.

The rabbit holes (without the distractions).
1. Directional Arrows of Progress

“Study the undeniable arrows of progress.” - @wolfejosh

• The future is kinda like a crossword puzzle.

• Nobody is going to spell out for you - but clues exist.

• Wolfe uses the trend line of history as clues for the future.
• E.g. Look at this directional arrow of progress

• Every time the computer gets more powerful, smaller and closer to our bodies.

• Wolfe used this trend line to bet that Brain-Machine interfaces will be huge and started funding companies in the space.
Read 20 tweets
George Mack Profile picture
24 Mar
Paradoxical truths:

• The best marketing never looks like marketing.

• The best salesperson never looks like a salesperson.
Tough to understand. Even tougher to apply.
This is what the world's best salesman looks like.

He looks like an anti salesman.

Feature not a bug.
Read 5 tweets

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