THREAD: The top 0.1% of ideas I’ve stumbled upon on the internet.

The rabbit holes (without the distractions).
1. Directional Arrows of Progress

“Study the undeniable arrows of progress.” - @wolfejosh

• The future is kinda like a crossword puzzle.

• Nobody is going to spell out for you - but clues exist.

• Wolfe uses the trend line of history as clues for the future.
• E.g. Look at this directional arrow of progress

• Every time the computer gets more powerful, smaller and closer to our bodies.

• Wolfe used this trend line to bet that Brain-Machine interfaces will be huge and started funding companies in the space.
2. The Cobra Effect

”When a measure becomes a goal, it ceases to become a measure” - @G_S_Bhogal

• British colonialists tried to reduce the snake population in India.

• They offered bounties for dead cobras with cash given out to the killers

• The incentives back-fired...
• The local population started breeding cobras & killing them.

• When the government discovered this, the reward program was scrapped.

• The cobra breeders then released their $0 snakes into the street, making the problem much worse.
3. Shaan Clubs

• Cliche trope: "You're the average of the 5 people you spend the most time with"

@ShaanVP takes this simple cliche and actually implements it - by creating clubs of similar people.

• He wanted to learn poker, so lived in a house of people learning poker
• He wanted to learn e-commerce, so created an e-commerce Zoom club.

• "I have a method of trying to get good at something... I form a mastermind of other people in the same boat." - @ShaanVP

• So simple and nobody does it. I felt like an idiot after hearing it.
4. Asch Negative

• The obvious answer is A.

• Asch’s study found that if actors gave the wrong answer, other people would sometimes copy them.

• “Asch Negative“ is a trait where people go against the room. (Contrarian for the sake of truth)

H/T @EricRWeinstein
2 interesting ideas this leads to:

A. Asch Negative will be a test in schools of the future

• How many macro-atrocities (genocide) or micro-atrocities (bullying) could be prevented by having Asch-Negative training for kids?

Watch "@DerrenBrown - The Push" on Netflix
B. We need people to create new words

• Before @EricRWeinstein introduced Asch-Negative, there weren’t any words to truly describe it - resulting in low adoption

• Society’s belief system is like open-sourced software

• New words create new functions & forks in the code
5. CEO's > Presidents

• With the rise of a remote population that can migrate easier, @balajis argues that future presidents will look like CEO's.

• They will focus less on politics - and more on sales, recruitment, and product of their city.

• Early signs are here...
• Smaller cities (startups) will think outside the box to compete with huge attractive cities (mega-corps)

• LA or NYC is the mega-corps that don't have to innovate because they're number 1

• Most challenger cities will fail - like startups. (But % will thrive)
6. Calendar-Priority Alignment

• When @rabois meets with a new CEO, he asks to see:

1. Their priorities
2. Their calendar

• They rarely ever match.

• So simple. So obvious. Rarely ever done. I felt stupid after hearing it.
Reminds me of Munger on Mozart being miserable his whole life - because he overspent his income

"If Mozart can't get by with this kind of asinine conduct, I don't think you should try."

If elite CEO's fail the calendar-priority alignment test, I'm 99% sure we are (I am).
7. Write Before Action

@Conaw writes down what he plans to do, and how he plans to do it (in detail) before he does it

• "Why? Because sometimes I realize as I am halfway through writing things out that there is a fundamentally better approach."

• So simple. Rarely done
• "...my main reasons for writing things down is because I want to find out if there is work I can safely avoid." - @Conaw

• "Another advantage of breaking down the steps into detailed and discreet chunks of work -- you don't have to do everything yourself." - @Conaw
8. The Hotel Bathroom Principle

• "When you want to cultivate serendipity, stick to the 'Hotel Bathroom' dress code.

Always dress well enough to walk into any a bathroom at a hotel you're not staying at and get away with it." - @david_perell
9. Knowledge = The Value

• "(Knowledge) it's not inside the thing itself. For example, oil is useless unless you know how to refine it, burn it, and use it for combustion.

Information is useless unless there's a brain there to receive it." - @naval
• The internet is kinda like college. Educational but full of distractions.

• Customisable algorithms of the future should optimise for the individual's goals - rather than the goals of the platform.

• Until then, we’re all swimming in sewage trying to find nuggets of gold.
I occasionally send out a newsletter of new ideas + tools I'm exploring.

Clouds = Big Ideas + Mental Models

Dirt = Leveraged Tools + Automation/No-Code + Software.

100% high signal. 0% spam.

Check it out 👉bit.ly/MentalModelsBD

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More from @george__mack

24 Mar
Paradoxical truths:

• The best marketing never looks like marketing.

• The best salesperson never looks like a salesperson.
Tough to understand. Even tougher to apply.
This is what the world's best salesman looks like.

He looks like an anti salesman.

Feature not a bug.
Read 5 tweets
22 Mar
Francis Ngannou is fighting for the UFC heavyweight belt this weekend.

His life story >>> Any movie that exists

It's criminally overlooked.

THREAD...
• Francis is often described as the most physically gifted athlete the UFC has ever seen.

• However, I would argue as impressive as athleticism is... His brain is better.

• Francis' story has been criminally underlooked by the media. It deserves to be a Hollywood film.
• His story isn't the cliche "work hard, hustle and believe bro".

• Francis' story is possibly the most superhuman high agency, grit and out the box thinking - ever.

• I've been down internet rabbit holes of his story since hearing it on @joerogan
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14 Mar
"The computer is the bicycle of the mind." - Steve Jobs

In 2021, we're all digital cyclists.

Here's 9 tools + hacks for your digital bike.

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Why is the computer the bicycle of the mind?

• Steve Jobs read a study that measured the locomotion efficiency of species on earth

• The condor used the least energy to move a Kilometer

• The highlight of mother nature - human beings - came 3rd of the way down the list
• However, a human being on a bicycle blew every other species away - including the Condor.

• "A computer is the most remarkable tool we've ever come up with. And it's the equivalent of a bicycle for our minds." - Steve Jobs

Let's get into pimping your bike...
Read 15 tweets
13 Mar
Width metrics:

• Impressions
• Followers
• Likes
• Views

Depth metrics:

• DM’s
• Super fans
• Word of mouth
• Remembering it 6 months from now

All the long term wins for businesses and creators are going to those who invest in depth.
The biggest problem internet companies + creators face:

It’s much easier to measure width metrics than depth metrics currently.
This results in what I call “The Doerr Problem”

Whatever is easiest to be measured will be optimised for

We chase width because it’s easy to measure

“What gets measured gets managed.” - John Doerr

If you can measure depth, you could change the internet’s click bait culture
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How one kid started knocking on millionaire's doors.

High agency + internet connection = 🔥

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• Reggie grew up a poor working-class kid.

• He lived in Woolwich tower block in East London.

• This is a notorious area for gangs.

• Reggie had been expelled from school and had some trouble with the law growing up.
• His dad died when he was 17.

• Reggie had to start thinking about providing for his family.

• He wanted to figure out how to make money.

• Rather than passively wait for the answers, he employed:

1. High Agency
2. Resourcefulness
3. Leveraged tools
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How one guy achieved more than the entire FBI...

Using *Google Search*.

This is the most underrated story on the internet.

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THE BACKGROUND OF SILK ROAD:

• The anonymous marketplace operated between 2011 and 2013

• It was Amazon for illegal goods - ranging from magic mushrooms to heroin to AK47's

• It is estimated the website generated 600,000 Bitcoin in commission - $34 BILLION at today's prices
The FBI + DEA's top priority was to:

1. Unmask the founder - Known by the pseudonym "Dread Pirate Roberts"

2. Shut the website down

Despite their billions of dollars of resources, highly trained divisions, and decades of experience - they couldn't do it.
Read 23 tweets

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