1./ More baby milk horror. I'm still processing that @tanfrance, a gay man, would enter a commercial arrangement to diss the promotion of breast feeding on the first day of World Breastfeeding Week (it ends today). Let's probe a little deeper into the background.
https://twitter.com/TwisterFilm/status/1423429338268160000
2./ In this great piece @MorningBrew places Tan France's interview in the context of the marketing campaign which paid for it, run by a baby formula manufacturer. Which dumb company would choose THIS week -of all- to put a line through the word 'breast'? morningbrew.com/marketing/stor…
3./ The answer is a company @bobbiebabyco's which boasts a profile declaring, "the stigma against formula is bullsh*t". But the fact is only 46% of US babies get fed breastmilk exclusively in the first 3 months, as experts recommend. 15% never get any. As far as stigmas go.... 
4./ Obviously, many women can't or don't want to breastfeed. They have to decide what works for them. Meanwhile tho Bobbie has just hoovered up $15M in venture capital. It says here they launched their first product this year. That's not the full story.👇news.crunchbase.com/news/bobbie-ba…
5./ Bobbie actually launched its first super duper organic, non GMO, European style baby milk formula in the US in 2019 but then disaster hit the launch when the @US_FDA issued this warning ....which wasn't at all alarming.👇
6./ The FDA was unhappy the formula lacked iron and other nutrients US regulations insist on which Germany, where Bobbie originally manufactured its product, does not. And as any fool knows, nobody gets to fuck with the FDA; even those who use bullsh*t in their profile.
7./ Bobbie now manufactures in the US and is totally compliant with regulations. But you have to ask whether a company that managed to incur a safety recall within weeks of its launch should be taking aim at one of the most important public health initiatives on the planet.👇
8./ And you know what's REALLY galling? Bobbie bangs on about stigma but their product is SO damn expensive when @nytimes reviewed the best formulas it didn't recommended Bobbie because it was up to 4 times as expensive as its top picks. Poverty is also a stigma. 👇
9./ Funnily enough, the organic baby milk formula the NY Times DID recommend sports a legend on its website which maybe Bobbie should take a long hard look at. @EarthsBest's opening line is "breast feeding is the first choice for your infant's growth and development". 👏👏
10./ This spat is just another example of how the LGBTQ+ movement has -if you like- "queered" gay men's sense of entitlement. We've lots of things to offer society. One of them is not our genius insights on the nutrition of babies driven by our imagined personal slights.
11./ If you want to read more about the development of baby formula this is a brilliant history. All formulas on sale in the West are safe and nutritious and the result of a series of incredible science breakthroughs. No one should worry about using them. contemporarypediatrics.com/view/concise-h…
12./ And this is reminder from the legend that is @suzanne_moore that women are always being lectured about how to feed their kids. In the end whatever kids ARE fed they almost all end up surviving and thriving; as no doubt Tan's will too. dailymail.co.uk/debate/article…
13./ Oh and here's that review in the NY Times....of best baby milk formulas. Brilliant piece of consumer research. nytimes.com/wirecutter/rev…
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