Steve Jobs was a visionary, innovator, and hell of a marketer.

Guy Kawasaki said, "Steve was the greatest marketer ever."

His approach was the base for building the most valuable company in the world.

Here are 11 marketing lessons from Steve Jobs that will catapult growth 🧵

1. Stand For Something

In 1977, Apple laid down their principles.

It was labeled "The Apple Marketing Philosophy."

It laid the ground for everything they stood for.

Empathy - Understanding People

Focus - Do few things well

Impute - Great Marketing

2. A Great Product Is Great Marketing

A great product markets itself

Jobs knew good brands were built on great products.

Not advertising.

Each time a product was released -- excellence was expected.

This made the value of Apple's products evident to consumers.

Read 15 tweets

Alex Garcia 🔍

@alexgarcia_atx

7 Aug

@elonmusk

Volkswagen, Ford, GM, Toyota, and BMW collectively spend $25B+ on advertising each year.

@elonmusk says Tesla will always spend $0 on advertising.

The result?

Tesla is worth more than the 9 largest car companies combined.

Here are 16 takeaways from their marketing playbook 🧵

@elonmusk

First, why doesn't Tesla advertise?

@elonmusk rather put that money towards creating a stellar product.

And he does.

Then his marketing tactics kick things up a notch.

Here's his take:

@elonmusk

1. Twitter

Of course, I have to include @elonmusk's Twitter.

And for good reason too.

Sure, Elon uses Twitter to post memes, create controversy, but he mostly uses it to communicate.

Update, big news, teasers, it all happens on Twitter.

Read 40 tweets

Alex Garcia 🔍

@alexgarcia_atx

2 Aug

Ever wonder how Nike became a marketing powerhouse?

And evolved from a running shoe company to the world's leading athletic apparel brand.

Phil Knight attributes these 11 lessons to create Nike's high-performance marketing 🔍

1. How Nike First Understood Their Consumers

In Nike’s early days, they were a running shoe company.

Everyone within the company was a runner.

They knew this world and therefore knew their customers.

When they branched out into other sports, they had to do the same.

Nike went to the top players of a specific sport and would do everything possible to understand what they needed from a tech and design standpoint.

And then their engineers would create a product that would give the athletes what they needed both functionally and aesthetically.

Read 29 tweets

Alex Garcia 🔍

@alexgarcia_atx

31 Jul

Ever wonder how the fast-growing companies in the world grow?

How did PayPal grow to 100M users?

Or DropBox to 4M users in 15 months?

And Harry's viral growth that led to a 100k email list in one week.

Here' how you can replicate it 🔍

The answer is growth loops.

Andrew Chen defines loops as "closed systems where the inputs through some process generates more of an output that can be reinvested in the input."

The growth loop framework combines product, channels, and monetization into one system.

This one system cohesively works together to generate compounding growth.

With this, what’s invested into the input drives an output that's reinvested back into the input.

But, how does this result in the fastest-growing companies?

Read 16 tweets

Alex Garcia 🔍

@alexgarcia_atx

28 Jul

I've developed over 250+ landing pages.

The most common problem?

Low conversion rates.

These 13 learning will help you increase your conversion rate in 5 min 🧵

1. Your Story Counts

You’re walking social proof.

If you can tell your story, then you can sell your story.

Your story and evolution prove you can teach someone.

Write it as if you were trying to inspire your younger self.

2. One Value Prop

Your site should focus on selling one value prop.

The rest of your headlines and copy should support this claim.

The more claims, the more confusion.

One claim. One goal.

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