Thread by @dcumoviepage

I really, REALLY dislike discuss B.O numbers, because for me is the least interesting part of any movie discussion and most people do the stupid thing of think money means quality, but we need to talk about #TheSuicideSquad for a moment.

Look, the point is: #TheSuicideSquad is a REALLY expensive R-rated movie. Is one of these movie what are mostly a bet, knowing the R-rated limitations of the US wouldn't be necessary applied on other places.

We doesnt know how the movie would perform in a no-COVID scenario, and is unfair compare with other recent R-Rated movies release this year (like Conjuring 3 and A Quite Place) for the single reason they didnt have the Delta Variant when was released. #TheSuicideSquad

BUT, that's why HBO MAX are here, to take the wounds of the theatrical window during COVID times. MAX have been the clutch of Warner Bros this period becxause lost money on theaters can mean get more subscribers, but you all know that. #TheSuicideSquad

The thing is: when more a streamer goes, more the parameters of success change. Numbers what was a success then couldn't be major today, but at their time of release make the goal stabilish for that period. #TheSuicideSquad

With that, we doesnt know exactly numbers on streaming, unless the official sources reveal. We have things like Samba TV doing partial numbers, like #TheSuicideSquad got 2.8 millions this weekend.

And i have major issues on metric streaming this way, because these are superficial numbers. Again, this are theatrical measure of sucess applied to streaming, and things didnt work that way. #TheSuicideSquad

Streaming is about about long therm, on what brings you to the stream, and what things make you stay there (by repeating views and/or constant use of the stream). A view doesnt mean a ticket, like people are trying to convince you. #TheSuicideSquad

With that said, the partial numbers of #TheSuicideSquad this weekend are 2.8 million. Mortal Kombat did 3.6M and GVK did 3.3M (all these numbers are from Samba TV, that's why they are partial).

Seen the last major WB project, In The Heights, did 369K on Samba TV, the parameter of success was at least reach 3 million, minimum, in the first weekend. The jump compare with 'In The Heights' are big, but comparing with the biggest numbers, it underperform. #TheSuicideSquad

Even 'Wonder Woman 1984' did 3.03 million, and besides ZSJL is a different movie (because have 4 fucking hours) is the only movie on MAX this year what had a steady month if you compare with others what end decline. #TheSuicideSquad

The thing is: i can see #TheSuicideSquad going lower along the month, and for a project on that caliber, and expectation, these numbers doesnt show a result as good as expected, whatever compare with the things the fans care (like ZSJL) or things what the studio care (like WW84).

I see this as a definitely (another) blow on Hamada administration, because if the numbers are good enough, why not brag about it? Saying most people watched when it drops on the stream, doesnt mean people stay watching during the weekend. #TheSuicideSquad

Easy analogy: there is a store what sell fruits. When you open the store, early at the morning, a good number of people goes to buy oranges. And besides a lot of people bought oranges at the morning, doesnt mean oranges are the most sold fruit of the day. #TheSuicideSquad

But i also dont believe that Gunn is a bone what Warner wanted to drop. There is still the Peacemaker series to show his worth to stay around. But for a movie what should represent the bigger and better ambitions of the Hamada Era, this aint look good, at all. #TheSuicideSquad

And at the end, i have to laugh of Warner hiding numbers of the last 2 DC movies on HBO MAX. Because they dont wanna admit that ZSJL was in fact a smashing hit, and now because #TheSuicideSquad doesnt perform at the way they expected for.

Maybe they have aim high because though the combination of a DC IP + James Gunn in a R-Rated movie could bring 'Joker' numbers, but #TheSuicideSquad isn't 'Joker', at any level, what would make people curious to see it and excited to return.

@threadreaderapp unroll