Taylor Swift is worth ~$400M.

She's among the top-earning women in music and the richest singers in the world.

Her secret? Great writing skills.

Here are her top 6 tactics for memorable writing:
1. Write with someone in mind.

When Taylor writes a song, she thinks of the person who inspired it (not her fans).

By catering your writing to a super specific audience, you make it more relevant and relatable.

Warren Buffett does something similar:
2. Share your own personal stories.

There's plenty of great storytellers out there.

What makes Taylor stand out? She tells her own stories.

For years, she's been extremely transparent and vulnerable in her writing.

That's how she created such an intimate bond with her fans.
3. Share your writing with a close circle of friends.

We're too close to our writing to be able to judge it objectively.

The solution?

Honest feedback (ideally from your target audience).

Find people who care enough about your work to tell you what they really think.
4. Use rhetorical devices.

This is why Taylor's songs are so catchy.

Famous orators and poets have been using rhetorical devices for centuries.

They work.

Here’s a list full of examples you can steal from Taylor's lyrics:

5. Above all rhetorical devices, use metaphors.

They make abstract ideas easy to understand.

Taylor uses them a lot to talk about feelings and relationships.

But you can leverage their power no matter your subject.

This is a legendary example:

6. Write for yourself first.

Taylor writes her songs as journal entries.

And she'd keep writing even if nobody read them.

That's why she's kept at it even after being canceled.

The lesson?

Write selfishly.

Follow your curiosity and be intellectually self-indulgent.
That's it guys!

If you enjoyed this thread, RT the 1st tweet and give me a follow @dbustac.

I write interesting and useful threads 3-5 per week.
Taylor Swift's writing secrets:

1. Write with a person in mind
2. Tell your own personal stories
3. Share your writing with close friends
4. Learn to use rhetorical devices
5. Above all, use metaphors
6. Write for yourself first

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More from @dbustac

10 Aug
Cold emailing is the easiest way to:

• Get your dream job
• Connect with your idols
• Get funding for your startup
• Get customers for your product

But how do you write cold emails that actually work?

Here’s the framework @ShaanVP teaches in his Power Writing course:
Little reminder before we dive into the framework:

Important people are busy.

They get a shit ton of email every day.

Every time you send a cold email, there are just 3 possible answers:

1. Yes
2. "Ugh, no"
3. "Marie will schedule"

Be short & optimize your ask for 1 or 3.
Shaan’s 5-step copywriting formula to write effective cold emails:

1. Attention
2. Personal touch
3. Benefits
4. Credibility
5. Simple ask

Let's break down each step: Image
Read 11 tweets
22 Jul
Most people get online writing wrong.

After hundreds of hours

• Taking courses
• Practicing the craft
• Studying other writers

I realized there's A LOT of bad writing advice out there.

Here are 8 common myths keeping you from growing your audience:
Most people think they can only write something after they have it all figured out.

Truth is writing is the way you figure things out.

That's why it's so hard but also so valuable: it makes you think.
Most people think their job ends after hitting publish.

Truth is that's just the beginning.

As @SahilBloom says: you've got build a great product & hustle for distribution.

The harder you worked at it, the more you should promote it.
Read 11 tweets
20 Jul
As companies go remote, good writing is becoming indispensable.

If you work -or aspire to work- remotely, you NEED to learn to communicate effectively with your team.

Basecamp's Guide to Internal Communication is the best resource for that.

These are its 10 core principles: Image
Favor writing over meetings:

"Writing solidifies, chat dissolves. Substantial decisions start and end with an exchange of complete thoughts, not one-line-at-a-time jousts. If it's important, critical, or fundamental, write it up, don't chat it down."
Pick your words carefully:

"If your words can be perceived in different ways, they'll be understood in the way which does the most harm."
Read 13 tweets
20 Jul
11 habits that helped me escape 9-5 and start building a life I'm excited about: Image
Go to bed and wake up at the same time every day.

Good sleep is the foundation for living a good life.

You can't perform at your peak, have good ideas or simply enjoy life if you're on zombie mode.
Create something every day.

Doesn't matter how small:

• Vlog
• Write
• Make visuals
• Make a @racket100

If you can, ignore the world until you've created something.
Read 15 tweets
6 Jul
Biggest lesson after months learning to be more productive:

Time management sucks.

Unless you're a robot, it won't help you get the results you want.

This is how entrepreneurs & creatives become top performers instead 👇
Time management has 3 big issues:

1) It focuses on something you don’t control

2) It ignores the fact that your energy levels fluctuate all day long

3) It considers the duration of a task, not the value or intensity of your performance

Let’s break each down:
You can’t control time.

You can’t make it stop or go faster.

But you can control your actions.

And, more importantly, you can control your energy.

By managing your energy instead of your time, you put yourself back in the driver's seat.
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26 Jun
Today is my 25th birthday 🎉

Here are the 25 biggest lessons I learned this past year:

(On online writing, business & life)
1. Family first - never put your job or business above your family

2. A real, supportive friend is more valuable than 1000s of followers

3. You'll rarely love the outcome so learn to love the process

4. You can't right a stationary ship
5. The people you admire are still figuring it out too

6. The coolest jobs are not found on job boards - you get them by sending cold emails, not cold resumes

7. Side projects are the new resume. Don't tell people what you can do - show them
Read 11 tweets

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