As companies go remote, good writing is becoming indispensable.

If you work -or aspire to work- remotely, you NEED to learn to communicate effectively with your team.

Basecamp's Guide to Internal Communication is the best resource for that.

These are its 10 core principles: Image
Favor writing over meetings:

"Writing solidifies, chat dissolves. Substantial decisions start and end with an exchange of complete thoughts, not one-line-at-a-time jousts. If it's important, critical, or fundamental, write it up, don't chat it down."
Pick your words carefully:

"If your words can be perceived in different ways, they'll be understood in the way which does the most harm."
Give people time to respond:

"Give meaningful discussions a meaningful amount of time to develop and unfold. Rushing to judgement, or demanding immediate responses, only serves to increase the odds of poor decision making."
Learn to tell when to repeat yourself:

"If you have to repeat yourself, you weren’t clear enough the first time. However, if you're talking about something brand new, you may have to repeat yourself for years before you're heard. Pick your repeats wisely."
Let your ideas marinate before sharing them:

"'Now' is often the wrong time to say what just popped into your head. It's better to let it filter it through the sieve of time. What's left is the part worth saying."
Never judge what you've written the same day:

"The end of the day has a way of convincing you what you’ve done is good, but the next morning has a way of telling you the truth. If you aren't sure, sleep on it before saying it."
Edit until all the words you have left are indispensable:

"Occasionally pick random words, sentences, or paragraphs and hit delete. Did it matter?"
Write short, very specific headlines:

"Where you put something, and what you call it, matters. When titling something, lead with the most important information. Keep in mind that many technical systems truncate long text or titles."
Be proactive about seeking out feedback:

"Ask if things are clear. Ask what you left out. Ask if there was anything someone was expecting that you didn't cover. Address the gaps before they widen with time."
Avoid intermediaries:

"Communication is lossy, especially verbal communication. Every hearsay hop adds static and chips at fidelity. Whenever possible, communicate directly with those you're addressing."
That's it!

If you found this thread valuable, RT the 1st tweet so more people can improve their writing skills too.

Also, follow me @dbustac for more threads on how to write well.
If you want to go down the writing rabbit hole, here's another thread you'll enjoy:

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More from @dbustac

22 Jul
Most people get online writing wrong.

After hundreds of hours

• Taking courses
• Practicing the craft
• Studying other writers

I realized there's A LOT of bad writing advice out there.

Here are 8 common myths keeping you from growing your audience:
Most people think they can only write something after they have it all figured out.

Truth is writing is the way you figure things out.

That's why it's so hard but also so valuable: it makes you think.
Most people think their job ends after hitting publish.

Truth is that's just the beginning.

As @SahilBloom says: you've got build a great product & hustle for distribution.

The harder you worked at it, the more you should promote it.
Read 11 tweets
20 Jul
11 habits that helped me escape 9-5 and start building a life I'm excited about: Image
Go to bed and wake up at the same time every day.

Good sleep is the foundation for living a good life.

You can't perform at your peak, have good ideas or simply enjoy life if you're on zombie mode.
Create something every day.

Doesn't matter how small:

• Vlog
• Write
• Make visuals
• Make a @racket100

If you can, ignore the world until you've created something.
Read 15 tweets
6 Jul
Biggest lesson after months learning to be more productive:

Time management sucks.

Unless you're a robot, it won't help you get the results you want.

This is how entrepreneurs & creatives become top performers instead 👇
Time management has 3 big issues:

1) It focuses on something you don’t control

2) It ignores the fact that your energy levels fluctuate all day long

3) It considers the duration of a task, not the value or intensity of your performance

Let’s break each down:
You can’t control time.

You can’t make it stop or go faster.

But you can control your actions.

And, more importantly, you can control your energy.

By managing your energy instead of your time, you put yourself back in the driver's seat.
Read 10 tweets
26 Jun
Today is my 25th birthday 🎉

Here are the 25 biggest lessons I learned this past year:

(On online writing, business & life)
1. Family first - never put your job or business above your family

2. A real, supportive friend is more valuable than 1000s of followers

3. You'll rarely love the outcome so learn to love the process

4. You can't right a stationary ship
5. The people you admire are still figuring it out too

6. The coolest jobs are not found on job boards - you get them by sending cold emails, not cold resumes

7. Side projects are the new resume. Don't tell people what you can do - show them
Read 11 tweets
24 Jun
6 essential skills to build a thriving (and fulfilling) online business:

• Delegation
• Storytelling
• Copywriting
• Public speaking
• No-code building
• Relationship-building

Here’s why you need to learn each one of them:
To build a thriving online biz, you need to spend most of your time doing high-leverage work.

These are things that:

• Have exponential outcomes
• You're uniquely equipped to do

If it's not high-leverage, find a way to delegate it.
The cheapest form of delegation:

Automation.

For less than $20 a month, you can start outsourcing many of your low-leverage, time-consuming tasks to computers.

Give it a try.

Once you start thinking this way, you'll find ways to automate EVERYTHING.
Read 9 tweets
16 Jun
Getting people to read your work is hard.

You spend hours researching, writing, editing, battling impostor syndrome & procrastination...

And when you finally hit publish:

🦗 Crickets 🦗

Don't panic.

You can solve this today by using this simple copywriting formula:
PAS is a 3-step, time-tested framework that works like magic.

The best copywriters have used it for decades

to create attention-grabbing ads & sales pages

that sold billions of dollars in products.
It doesn't matter if you're not writing copy for a sales page or an ad, though.

Whatever you write, you can use PAS to make it more powerful.

The best part?

This framework will not only help increase your viewership & engagement...

But also write faster & more confidently.
Read 13 tweets

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