Biggest lesson after months learning to be more productive:

Time management sucks.

Unless you're a robot, it won't help you get the results you want.

This is how entrepreneurs & creatives become top performers instead 👇
Time management has 3 big issues:

1) It focuses on something you don’t control

2) It ignores the fact that your energy levels fluctuate all day long

3) It considers the duration of a task, not the value or intensity of your performance

Let’s break each down:
You can’t control time.

You can’t make it stop or go faster.

But you can control your actions.

And, more importantly, you can control your energy.

By managing your energy instead of your time, you put yourself back in the driver's seat.
Time management assumes we work like computers:

Always at full speed.

But that's not how we work.

Our performance varies as our energy levels fluctuate during the day.

We work better in sprints.

Alternating between periods of intense focus and intermittent renewal.
Time management considers how long it takes you to get a task done.

But it doesn't take into account your focus, energy levels or the value of the work.

That can be misleading.

And trick you into thinking that the more time you put in, the better your results will be.
Instead of managing your time, manage your energy.

To get started, conduct an energy audit.

This is how you:

• Identify what + or - energy
• Understand your energy levels
• Learn when to do focused work
• Learn how to rest more productively

The goal is self-awareness.
These 2 methods that can help you audit your energy levels and gain awareness:

1) Interstitial journaling (@anthilemoon wrote a great article about it)

2) @JamesClear's Habit Scorecard exercise
As you audit your energy, keep in mind that there are different types:

• Social
• Mental
• Spiritual
• Physical
• Emotional

All of them are important and related to each other.
Feeling your energy dip?

That's perfectly normal.

Take a break!

• Play
• Meditate
• Work out
• Drink water
• Drink coffee
• Go for a walk
• Listen to music
• Experience novelty
• Do deep breathing
• Take a cold shower
• Sleep or take a nap
• Connect with nature
That's it!

Enjoyed this thread?

RT the 1st tweet to share it with your friends.

Then, follow me @dbustac for more of these!

I'm on a mission to help creators grow 🚀

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More from @dbustac

26 Jun
Today is my 25th birthday 🎉

Here are the 25 biggest lessons I learned this past year:

(On online writing, business & life)
1. Family first - never put your job or business above your family

2. A real, supportive friend is more valuable than 1000s of followers

3. You'll rarely love the outcome so learn to love the process

4. You can't right a stationary ship
5. The people you admire are still figuring it out too

6. The coolest jobs are not found on job boards - you get them by sending cold emails, not cold resumes

7. Side projects are the new resume. Don't tell people what you can do - show them
Read 11 tweets
24 Jun
6 essential skills to build a thriving (and fulfilling) online business:

• Delegation
• Storytelling
• Copywriting
• Public speaking
• No-code building
• Relationship-building

Here’s why you need to learn each one of them:
To build a thriving online biz, you need to spend most of your time doing high-leverage work.

These are things that:

• Have exponential outcomes
• You're uniquely equipped to do

If it's not high-leverage, find a way to delegate it.
The cheapest form of delegation:

Automation.

For less than $20 a month, you can start outsourcing many of your low-leverage, time-consuming tasks to computers.

Give it a try.

Once you start thinking this way, you'll find ways to automate EVERYTHING.
Read 9 tweets
16 Jun
Getting people to read your work is hard.

You spend hours researching, writing, editing, battling impostor syndrome & procrastination...

And when you finally hit publish:

🦗 Crickets 🦗

Don't panic.

You can solve this today by using this simple copywriting formula:
PAS is a 3-step, time-tested framework that works like magic.

The best copywriters have used it for decades

to create attention-grabbing ads & sales pages

that sold billions of dollars in products.
It doesn't matter if you're not writing copy for a sales page or an ad, though.

Whatever you write, you can use PAS to make it more powerful.

The best part?

This framework will not only help increase your viewership & engagement...

But also write faster & more confidently.
Read 13 tweets
15 Jun
Twitter changed my life forever.

In just 1 year, I:

• Built an audience
• Sold my 1st product
• Made dozens of friends
• Landed the coolest gig ever

The same can happen to you if...

You learn how to use Twitter to connect with like-minded folks.

Here's how you do it:
The quality of your Twitter experience depends on the people you follow.

To curate your feed,

Seek out:

• Peers on a similar journey
• Positive, generous mentors

Avoid:

• Following too many people
• News, politics, drama and gossip
The same way you curate your feed, you also want to curate your followers.

Treat your profile real state (bio, banner, pinned tweet) as a landing page.

Your goal is not only increasing your follower count...

But also making sure you’re attracting the right people.
Read 13 tweets
10 Jun
MrBeast is a content marketing genius.

He's built one of the fastest-growing and most-profitable YT channels ever.

Good news is that many of his growth tactics are universal.

Here are 3 you can borrow to grow faster on Twitter: Image
Learn to Engineer Virality

Most YouTubers have one video go viral once and then struggle to keep producing hits.

But MrBeast has found a way to turn all his videos into viral blockbusters.

What's his secret?
Turns out there are a handful of video categories that always perform well on YouTube.

And all of his videos fall in at least one of these “viral buckets”.

In fact, many of his videos have more than one viral-theme built-in.
Read 13 tweets
7 Jun
Hemingway was one of the most successful fiction writers of his time.

But he could've also been a tremendous business writer.

His 4 rules for writing are a recipe for crafting a clear, potent message.

Here's how you can use them to produce 10x better content:
Hemingway’s 4 rules for great writing:

1. Use short sentences
2. Use vigorous English
3. Be positive, not negative
4. Use short first paragraphs

Let’s break down each one of them.
Short sentences are easy to understand.

Long, wordy sentences, on the other hand, are clunky, confusing and complicated.

See the difference?

To keep your sentences tight, use:

• Shorter words
• Fewer adjectives
• More "." than ","
• 1 sentence for each idea
Read 9 tweets

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