#OffTheBlocks, Vol 129 | Some thoughts on NFTs and the sports and entertainment markets in today's newsletter.
proteum.substack.com/p/nfts-sports-…
proteum.substack.com/p/nfts-sports-…
The #NFTization of the world of sports and entertainment is a major shift away from the fan experiences that we were all accustomed to pre-Covid seem like an ancient world now.
As a #fan there was not much to choose from previously - they went to the game/event, made a beeline through security, showed their tickets, and went in and savored overpriced beverages and hot dogs.
From a venue perspective, a stadium or arena is a #SmartCity in itself, with at scale deployment for a wide range of technology - #5G, #infrastructure, #safety, #hospitality, #payments etc.
Yet, a better $FanExperience simply meant putting up oversized screens for zoomed in action and statistics, peppy music, and making it impossible for fans to leave without buying merchandise.
Everything that is #datadriven, while weeding out throughput inefficiencies and maintaining security, is ultimately designed to sell directly or capture the #audience attention and sell indirectly.
#NFTs bring to life the idea of real time interactive 2-way engagement. Read on to know more about the opportunities and challenges that make this a fantastic wave to ride.
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