I got this idea from interviewing Azhelle Wade, @thetoycoach

The problem we're trying to solve:

we both get dozens of questions looking for advice.

So what does Azhelle do about this?
First, let me say I get it

Content can get you so far, but what you really need is specific advice on the challenge you're currently facing.

That specific advice can unlock stuck energy and get the creativity flowing.
But for me (and Azhelle) it's time-consuming to reply to everyone.

The response exists in a vacuum where only the question asker gets to benefit from the answer.

Often, the advice can be generalized by others to apply to them too.

So what does Azhelle do about this?
→ She does AMAs twice a month
→ She records her answers in a private podcast feed
→ She posts this in her community, which has other resources and value for members.

I want to do the same

Reply to the thread below if you'd be interested

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More from @Bazzaruto

12 Aug
Ryan knows his stuff about online courses

Like REALLY knows his stuff

Post a question for him here!
Why it’s important to start with live content

There is no better fire than the furnace of a Zoom session on your content Image
Free live webinar
👇
Paid live course
👇
If people buy, keep going
If people don’t, start at the top
👇 Image
Read 10 tweets
12 Aug
Your course transformation and vehicle for that transformation shouldn't change

It's built on who you are - your experience, personality, and unique point of view

Your audience can, and should, change though

I call it Checking IDs
The sales side of being a course creator is about finding audience fit.

Often, the best way to do this is to experiment and see what resonates with people.
The way to do this is to:

→ find audiences that already exist
→ tweak your transformation vehicle slightly for them
→ educate them and offer ways for them to sign up for your email list
Read 6 tweets
11 Aug
Recently I had the pleasure of interviewing on my podcast @TimStodz , CEO of internet marketing agency Stodzy.

Here are 4 interesting things that I learned: 👇🏼
1. Finding your 'tribe' and identifying the collective that binds people together is so important.
2. How forcing attention to something is one of the worst ways to promote it.
Read 6 tweets
20 Jul
I ran an online course on how to create an online course

150 students. $350K+ in revenue. $40K+ in scholarships.

And I finally had time to sit down and write about it 😄

Here are 20 lessons I learned:
1. Credibility

Credibility comes from putting in the reps, producing results, and doing this for years to develop mental representations you understand well enough to decode for others.
2. Passion

You have to have a passion for what you teach. If you love what you do, two things will happen. Students will experience the same joy you feel, and you’ll have the energy needed to produce the mountains of quality content required to attract more students.
Read 24 tweets
8 Jul
.@iMarcioSantos gave a masterclass today in HOW he helped @khemaridh scale SYP over 3 cohorts

Here is how to scale your course to multiple 6-figures:
Khe's starting point:

• Mostly Notion related content
• Consistent content published
• Poor website health
• Stuck at 5-figures (not bad!) after 4 cohorts

The 1st cohort they worked on, the numbers dipped!

But they hit 6-figures in the next 2 cohorts

Here's how...
Always be thinking about Brand vs Performance

All activities should focus on

• high leverage (10K) work
• high quality brand
• high brand
Read 20 tweets
8 Jul
@willsentance teaches software engineering and machine learning
Uses small groups to teach and learn about his audience
@TheLaurenValdez teaches entrepreneurship for for women, people of color, and disadvantaged communities
Read 43 tweets

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