I ran an online course on how to create an online course

150 students. $350K+ in revenue. $40K+ in scholarships.

And I finally had time to sit down and write about it 😄

Here are 20 lessons I learned:
1. Credibility

Credibility comes from putting in the reps, producing results, and doing this for years to develop mental representations you understand well enough to decode for others.
2. Passion

You have to have a passion for what you teach. If you love what you do, two things will happen. Students will experience the same joy you feel, and you’ll have the energy needed to produce the mountains of quality content required to attract more students.
3. The Role of Course the Creator

Your job as a course creator is to explain, illustrate, describe what you and top performers in your field are doing so that others can do it too. Create frameworks for others to follow. Make the complex clear and easy to copy.
4. Call it By Name

Give your tribe a proper name to use for what you teach. Give your frameworks memorable names too.
5. Content is Everywhere

Record conversations with interesting people for an almost infinite well of quality content for repurposing.
6. Audience Building

If you’re “building an audience”, don’t worry about numbers – followers, subscribers, Clubhouse attendance. All it takes is one person to change things for you. Default to yes.
7. Give Value

Never stop providing value. If you want to build an audience, be relentless in delivering insane value consistently. Give it away for free. There are other ways to make money.
8. Start Small

When launching a course, start small. Trust me; it’s a trial by fire if you do your first cohort for 150 people.
9. If You Start Big, Embrace It

If you start with 150 people, brace yourself for 150 opinions that will make your course 150,000 times better. It takes some getting used to, but it’s worth it if you’re ready for it.
10. Be Helpful

Adopt an attitude of “how can I help you” in everything you do.

Your generosity will be repaid in spades but you won't even care.

The feeling of being generous will keep you wanting to be more.
11. Build a Team

That's it. It's that simple, and that important.
12. Your Course is about the Transformation

Make everything you do in your course about your student and their transformation.
13. Your Marketing is about Consumer Behavior

Make everything you do before your course about understanding consumer psychology.

You need to attract attention, nurture and set yourself up to be oversubscribed
14. It's Not For the Feint-Hearted

Running a live cohort is one of the most exhausting things you can do. If you’re not exhausted, your heart’s not in it. If your heart’s not in it, it won’t be a long-term success.
15. More Than One Way to Skin a Cat

Live cohorts are not the be-all and end-all. Think of them as a block with which to build your course. Other types of blocks include curated content, recorded videos, audio content, activities, and community.
16. Community is King

Be intentional about building community – it’s a full-time job (see the one about building a team).
17. Prepare for Feedback

Do not take criticism personally. It will only make you feel ugly (h/t Baz Luhrman).
18. Seek Out Feedback

Take the time to listen to students, or run the risk of becoming the Course Creator with No Clothes.
19. Lead by Example

Your students will learn as much, if not more, from what you do as from what you say.

Lead by example.
20. Let Joy Flow

Find joy in what you do and share that with students. This feeling is contagious and is what they’ll remember the most when it’s over.
To read more about how I got to this point, I share my entire story of the last 15 years
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• get feedback about who your target audience is before investing time into designing a final product

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