Thread by @Bazzaruto

.@iMarcioSantos gave a masterclass today in HOW he helped @khemaridh scale SYP over 3 cohorts

Here is how to scale your course to multiple 6-figures:

Khe's starting point:

• Mostly Notion related content
• Consistent content published
• Poor website health
• Stuck at 5-figures (not bad!) after 4 cohorts

The 1st cohort they worked on, the numbers dipped!

But they hit 6-figures in the next 2 cohorts

Here's how...

Always be thinking about Brand vs Performance

All activities should focus on

• high leverage (10K) work
• high quality brand
• high brand

First phase is to do a detailed discovery

Look at:

1) Product
2) Content & funnels
3) Launch strategy

For Khe, it was #2 that they needed to work on

Within content & funnels, they decided to work on 3 things:

1) Blog SEO
2) Conversion rate optimization (CRO)
3) YouTube SEO

1) Blog SEO

There is a LOT you can look at in SEO.

Keep it simple

Perform a site audit

Focus on content optimization & user experience

Check out @nateliason's course for a good starting point to learn SEO learn.nateliason.com/p/seo-for-solo…

This is what an optimized site looks like 🤯

They created a journey page to organize all Khe's content (improving the user experience)
radreads.co/notion/

2) Conversion rate optimization (CRO)

This is your lead generation

The key is to have call-to-actions visible on the site

Optimize for mobile-first

Always be thinking about the user experience

Add white space, make logos and testimonial images bigger, use ribbons

Be bold

3) YouTube SEO

Internet video is >67% of all internet traffic

Optimize for this:

Engagement + Relevance + Video views

To get more of this:

Know-Like-Trust

Optimize the following 6 things:

• banner
• profile image
• about page
• welcome video
• playlists
• thumbnails

With 1 cohort under the belt it was time to turn attention to the next thing to optimize

Launch strategy

They focused on 3 new things:

1) Audience amplifiers
2) Bootcamps
3) Launch

1) Audience amplifiers

Find people that have an audience to amplify your audience

Use @iMarcioSantos's cheat sheet from nerddigital.com to help with this

2) Bootcamps

💡 Give the what
💡 Teach the how

This has 3 benefits:

• build trust --> showing + teaching
• boost likeness --> giving + engaging
• increase sales --> scarcity

More insights from Bootcamps:

• separating events out over days creates a journey for your prospects to follow

• it feels like more content (1 hr per day for 3 days vs 3 hrs on 1 day)

• open cart the day the Bootcamp closes

3) Launch

Things to include in your launch

• open cart email
• bonuses
• upsells
• downsells
• close cart email

Mistakes they made for us to learn from:

1) don't launch on a holiday

2) don't overlook the transformation of your course (how will they change?)

3) don't overlook your avatar (who it's for)

Future experiments they plan to run:

1) user customer interviews for copy optimization

2) refine the transformation

3) make the avatar clear

4) increase the distribution (paid, social)

For more details you can get @iMarcioSantos's slides here and find out more about his service and upcoming beta cohort
nerddigital.com/flow/andrew-ba…

@iMarcioSantos Follow me 👉 @Bazzaruto

For more content for course creators

🎁 RT the first tweet and send me a DM --> I'll send you the full recording