.@iMarcioSantos gave a masterclass today in HOW he helped @khemaridh scale SYP over 3 cohorts

Here is how to scale your course to multiple 6-figures:
Khe's starting point:

• Mostly Notion related content
• Consistent content published
• Poor website health
• Stuck at 5-figures (not bad!) after 4 cohorts

The 1st cohort they worked on, the numbers dipped!

But they hit 6-figures in the next 2 cohorts

Here's how...
Always be thinking about Brand vs Performance

All activities should focus on

• high leverage (10K) work
• high quality brand
• high brand
First phase is to do a detailed discovery

Look at:

1) Product
2) Content & funnels
3) Launch strategy

For Khe, it was #2 that they needed to work on
Within content & funnels, they decided to work on 3 things:

1) Blog SEO
2) Conversion rate optimization (CRO)
3) YouTube SEO
1) Blog SEO

There is a LOT you can look at in SEO.

Keep it simple

Perform a site audit

Focus on content optimization & user experience

Check out @nateliason's course for a good starting point to learn SEO learn.nateliason.com/p/seo-for-solo…
This is what an optimized site looks like 🤯
They created a journey page to organize all Khe's content (improving the user experience)
2) Conversion rate optimization (CRO)

This is your lead generation

The key is to have call-to-actions visible on the site

Optimize for mobile-first

Always be thinking about the user experience

Add white space, make logos and testimonial images bigger, use ribbons

Be bold
3) YouTube SEO

Internet video is >67% of all internet traffic

Optimize for this:

Engagement + Relevance + Video views

To get more of this:

Optimize the following 6 things:

• banner
• profile image
• about page
• welcome video
• playlists
• thumbnails
With 1 cohort under the belt it was time to turn attention to the next thing to optimize

Launch strategy

They focused on 3 new things:

1) Audience amplifiers
2) Bootcamps
3) Launch
1) Audience amplifiers

Find people that have an audience to amplify your audience

Use @iMarcioSantos's cheat sheet from nerddigital.com to help with this
2) Bootcamps

💡 Give the what
💡 Teach the how

This has 3 benefits:

• build trust --> showing + teaching
• boost likeness --> giving + engaging
• increase sales --> scarcity
More insights from Bootcamps:

• separating events out over days creates a journey for your prospects to follow

• it feels like more content (1 hr per day for 3 days vs 3 hrs on 1 day)

• open cart the day the Bootcamp closes
3) Launch

Things to include in your launch

• open cart email
• bonuses
• upsells
• downsells
• close cart email
Mistakes they made for us to learn from:

1) don't launch on a holiday

2) don't overlook the transformation of your course (how will they change?)

3) don't overlook your avatar (who it's for)
Future experiments they plan to run:

1) user customer interviews for copy optimization

2) refine the transformation

3) make the avatar clear

4) increase the distribution (paid, social)
For more details you can get @iMarcioSantos's slides here and find out more about his service and upcoming beta cohort
@iMarcioSantos Follow me 👉 @Bazzaruto

For more content for course creators

🎁 RT the first tweet and send me a DM --> I'll send you the full recording

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Find out who's still interested in what you're doing and who isn't, so you can focus on reaching out to people who want to hear from you.
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Provide valuable content and lead magnets (such as daily challenges or a chapter from your course) to keep people engaged, interested in what you're sending them, and hopefully buying your products too.
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You want to take your online course to the next level

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Knowing the milestones helps you light the path 💡

Here are 12 key stepping stones 👇
This is a typical course creator journey

As a successful course creator, you'll hit 80% of these at some point

Let's explore what each looks like below... Image
1/ Ideal student profile

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The downstream impacts of this clarity are immense
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A lot of people waste a LOT of time creating an online course

Without any students

The reality is that until you have customers who are actually interested in your course then it's just a pipe dream

So how do you validate your course idea?
3 steps:

1) Talk to your customers
2) Listen for their pain points
3) Ask them if they're interested in what you're offering

This way when you create the course they'll see useful information that will solve their problem

• get feedback about who your target audience is before investing time into designing a final product

• if there isn't any interest from potential customers then move onto something else!
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As an alum of ODCC and an accomplished course creator himself, @SKNWilkinson is well placed to opine on what makes a good online course

He delivers in spades in a recent issue of his *free* newsletter

Here is a summary of the 10 lessons he shared 🧵
👩‍🏫 Teaching adults is difficult.

You must be crystal clear on

• what transformation you promise to deliver
• who is going to benefit most from that transformation

As Steven says, at heart, it's a business proposition.
👥 Learning is best done in a group

Steven reflects that this realization "redefines the role of the teacher completely."

That role?

Build opportunities for collaboration and group work into every facet of the curriculum and then watch over the process.
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