Thread by @tomjacquesson

I've worked in startups all my life:

Agencies, edtech and even men's fashion.

You name it, I've done it.

Here's 6 lessons I've learned in a decade in startup marketing:

Digital Agency:

I learned that you have to know your shit REALLY well

And when it comes time to present to the client

It almost doesn't matter what you say,

As long as you say it with confidence

Edtech: Teaching Kids To Do Their Chores

I learned that you need to make your employees feel like they have an impact on the company

Nobody likes working with no tangible results

Show them what they accomplished and they'll be motivated to do more

Men's Fashion Subscription Box:

In a physical sub business you have 4 variables:

- On-time delivery
- Perfect quantities
- Quality product
- Cheap price

You're lucky if you get 2, it's impossible to get all 4

Freelancing:

F*ck freelancing.

Dev Bootcamp: Teaching People To Code

Social proof is king.

We brought all our previous students to talk to applicants about how we were involved in their success

One time we made $(amount) in a day

Lesson:

Get people talking about your results.

Software:

I learned the value of speed.

We launched 5 products in a month and validated them in less than a week.

It's a number's game. If you try more, you win more.

If you're told 9/10 startups fail, you simply start 10.

Thanks for reading!

I tweet about

- Startups
- SaaS
- Building businesses
- Growth
- Marketing

You're free to follow me if you're interested in that 😉

Talk soon,

Thomas.